Business Plan for South Australian Film CorporationIntroductionSouth Australian Film Corporation (SAFC) was established by Don Dustan under an act of parliament with a mission “to stimulate and encourage the formation and continued development of the South Australian film industry”. Its role changed in 1994 when SAFC stopped producing and became the government’s principal agency to provide aid to the independent film industry. It operated in its Hendon studios from 1980 to 2011 when it relocated to Adelaide Studios; a new film and centre. Its facilities include two sound stages, a screening theatre, dry hire edit suites, Dolby Premier Studio and other production facilities.
SAFC’s main purpose is to empower the screen production industry in South Australia. This organization has partnerships with local, national and international film industry to produce quality outcomes. It seeks to foster creativity and facilitates development of screen production talent. According to SAFC website, its mission statement is “To stimulate and assist South Australia’s film, video, and new media industry and community to achieve sustained economic and cultural benefits that are valued by the people of South Australia”.
It does this through its sustained operations in five key areas; produce finance, project and business development, professional development, content attention and special initiatives. SAFC is a project sponsoring organization. It allows feature and television writers to apply for development funding. Project producing businesses and especially the film industry today operate in an intensely competitive environment. This kind of environment changes from time to time. Therefore, this calls for an approach to acquire competitiveness and corporate success. An organization need to come up with a strategy that is agile in order to be accommodative.
SAFC appreciates that organizations deliver quality services and activities when a sound and stable infrastructure is put in place. Therefore, it avails funds to organizations to operate the administrative expenses an organization incurs in delivering the programs and services they have agreed on. Just like commercial organizations seek to gain competitive success, governments seek to provide efficient and effective service to the public. Being a government agency and centred in a versatile, diverse and highly competitive industry, SAFC has a task of not only gaining competitive success but also justifying its role to ensure its survival.
To gain competitive advantage and be as efficient as possible, SAFC should ensure that it responds to its business environment, maximize corporation with the filmmakers and independent companies, add economic value to itself and use technology for innovation. This calls for project management practices. This paper tries to apply the role of foundation management principles in running a project related business. It takes SAFC through the processes of the business environment analysis, gaining the appropriate approach to gain corporate success, identification of internal strategies which will facilitate the achievement of external strategies and drawing the business architecture.
Business Environment Analysis To know the structure, policies and operations of SAFC, it is vital to carry out a business analysis. International Institute of Business Analysis (IIBA) defines business analysis as “the set of tasks and techniques used to work as a liaison among stakeholders in order to understand the structure, policies and operations of an organization and recommend solutions that enable the organization to achieve its goals. ”. Business environments are changing due to the internet and entertainment.
This is dealt with by embracing innovation, entrepreneurship and divergence.