Essays on Alcohol Consumption in Australia Case Study

Tags: Australia
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The paper "Alcohol Consumption in Australia" is a perfect example of a business case study.   This research report largely examines the nature of alcohol consumption in Australia. It borrows its ideas from the theories of disease, biological and psychosocial. These theories have tried to explain the overall causes of the harmful consumption of alcohol. Australia is considered one of the ‘ drinking continent/country’ due to its high rate and risky alcohol consumption. This paper will rely on secondary academic data collection as well as internet sources to get more information concerning harmful alcohol consumption and related problem.

It identifies the most affected population which include teenagers and young adults between the ages of 15 and 24. Moreover, the relationship between causes (theories), influencers (such as pricing and taxation) and alcohol consumption is established in the conceptual framework to further the understanding of harmful alcohol consumption and low level of the same in Australia. Also, the effects and implications of harmful alcohol intake are described and illustrated in the conceptual framework. Finally, major actors have played a critical role in the management of harmful alcohol consumption.

However, some of the policies that have been proposed have been downplayed and this calls for more action over the same problem. Problem Statement and Research Objectives The volume of alcohol intake in Australia is alarming overall. Many Australians drink alcohol of full strength which is above 3.5% according to table 1 of the Australian Bureau of Statistics Data. This means that intake amongst alcohol drinkers is at harmful levels, especially amongst young adults and teenagers. This exposes their health as well as others’ at grave risk (AMA, 2012). There are a number of factors that are major contributors to harmful levels of alcohol consumption in Australia.

These, according to NAAA entail marketing and promotion, the glamorization of alcohol, social acceptability of the use of hazardous materials, acceptability and availability of alcohol, affordability, as well as pricing of alcohol and taxation. Some measures to address harmful intake of alcohol in Australia have focused on these causes. One of these includes alcohol taxation which is a means of increasing alcohol price as an intervention to reduce harmful intake of alcohol and negative implications.

However, some of these measures have to a large extent been a flaw. For instance, Australia has an under-utilized taxation policy despite its effectiveness. While there has been relatively lower tax rate on alcohol beer with low strength, there are great-deal inconsistencies in the taxing of alcohol products, especially in relation to the content level and propensity to lead to harmful effects (NAAA). This research, therefore, aims to: analyze the causes and effects of high alcohol consumption on Australians, examine the nature of alcohol consumption and its implications in Australia, examine the challenges in the management of harmful alcohol consumption as well as suggest solutions and recommendations towards the reduction of harmful alcohol consumption. Literature Review This research report largely bases on reviewing academic books as well as internet sources to collect data about alcohol consumption in Australia especially between the years 2012 and 2013. Causes of Alcohol Consumption There is a slippery understanding of what causes harmful alcohol consumption.

There are two approaches when it comes to the understanding of what causes alcohol consumption; those who believe it is a disease and those who think it is a behavioural disorder.

Overall, there is partial or no common understanding of the cause (Ontario, 2004).


Acton, Q (2013). Issues in Addiction and Eating Disorders: 2013 Edition. Scholarly Editions.

Australian Bureau of Statistics. 43070DO001 Apparent Consumption of Alcohol, Australia, 2012-13. Retrieved 4th April 2014.

Australian Institute of Health & Welfare (AIHW, 2012). Australia’s Health 2012: The Thirteenth Biennial Health Report of the Australian Institute of Health and Welfare. AIHW.

Australian Medical Association (AMA, 2012). Alcohol Consumption and Alcohol-related Harms-2012. Retrieved 21st August 2014 from

Government of Western Australia (2012/2013). Drug and Alcohol Office Annual Report 2012/2013. Retrieved 24th August 2014 from$file/908.pdf

McDonald, D (2012). The Extent and Nature of Alcohol, Tobacco and Other Drug Use, and Related Harms in the Australian Capital Territory, Edition 4. Wamboin: Social Research &Evaluation Pty Ltd. Retrieved 21st August 2014 from

National Alliance for Action on Alcohol (NAAA, 2012). Reducing Harm from Alcohol: Creating a Healthier Australia. Retrieved 21st August 2014 from

Ontario, O (2004). Alcohol Problems and Approaches: Theories, Evidence and Northern Practice. National Aboriginal Health Organization. Retrieved 23rd August 2014 from

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