The paper 'Human Resource Management at Coca-Cola Amatil Limited" is an outstanding example of a management case study. Coca-Cola has had humble beginnings since its inception. Starting from a low sale of nine bottles a day, to date, Coca-Cola has managed to boost its sales to over 800 million bottles a day; hence popularizing itself as the leading brand worldwide. The introduction of the brand ventured into the Australian markets in the 1930s. However, this initiative led to the creation of Coca-Cola Amatil, a subsidiary company, which has the rights to manufacture and sell products related to Coca-Cola in Australia since 1990. Coca-Cola Amatil has a key strategy, which entails the growth of the Australian beverages market through sourcing for new outlets; hence improving returns within the hub of the business.
In addition to this, Coca-Cola Amatil focuses on heavy investments on fridges to Indonesia. This is because of the strong growth of the Gross Domestic Product coupled with the large population and low penetration, which suggest the long-term potential for growth. 1.0 INTRODUCTION As the name goes, Coca-Cola Amatil is among the largest bottling company manufacturing nonalcoholic beverages within the Asia-pacific region employing about 15200 employees.
It also boasts of being one of the five top manufacturing industries associated with the Coca-Cola brand worldwide. In addition, it has an operational base within five countries; Australia, Papua New Guinea, Fiji, New Zealand and Indonesia, which are responsible for the manufacturing, selling and the distribution of a range of diversified product portfolios such as Water, sports drinks and carbonated drinks (COCA-COLA AMATIL, n.d. ). The company entered a joint venture with SABMiller and holds a 50/50 stake (Coca-Cola Amatil, n.d).
The Coca-Cola Company is its main shareholder owning 30% of the shares, with two directors among the eight of the Coca-Cola Amatil board. Coca-Cola Amatil has its location in Sydney, 40 Mount Street and lists among other companies on the Australian Securities Exchange. The company’ s market capitalization stands at A$8 billion and stands out as one of the 50 top listed companies in Australia (Coca-Cola Amatil, n.d). 1.2 History of Coca-Cola Amatil L. t.d The history of the company dates back to 1904 while still operating under the title “ British Tobacco” (Australia).
Later, it ventured into the production of soft drinks in 1964 after the purchase of Coca-Cola Bottlers (Perth). Later on in 1972, the company listed on the Australian Stock Exchange. After venturing into the production of beverages and foods, in 1977 the company’ s name changed to Amatil Limited. The company underwent significant changes over the years until the Coca-Cola Company purchased about 30% of its shares. The company operates a significant number of operations, which include SPC Ardmona and Coke Tunes, which is an online music store (“ Financial Review” , n.
d. ). 1.3 Special Activities harmonized by Coca-Cola Amatil L. t.d As an independent charitable trust, the Coca-Cola Australia Foundation aims at improving the livelihood of youths subjected to marginalization. Coca-Cola Amatil also has a project dubbed the Coca-Cola Foundation Indonesia established in August 2000 by Coca-Cola Bottling Indonesia. Its main aim and objectives are to boost education levels and quality of human resources in Indonesia. Lastly, there is the Coca-Cola PNG foundation, which funds a whole range of initiative in the quest of HIV/AIDS prevention. This program helps by donating a percentage of funds from the sales bottled products such as “ Natures Own” , towards the Coca-Cola Amatil campaign (“ Coca-Cola Amatil” , n. d).