The paper "Comparing and Evaluating Synectics and Lateral Thinking Theoretical Approaches of Creativity" is a perfect example of business coursework. While creativity attempts to offer a universal remedy for a range of organisational problems, it faces challenges that limit its use. This rationalise the use of synectics and lateral thinking theoretical approaches. It is established that synectics and lateral thinking, although different in structure and scope, facilitate the improvement of the significance solutions to the persisting problems. The lateral thinking approach leads individuals to observe the problem from a range of angles.
Synectics present analogies and metaphors to offer solutions to problems. A review of synectics and lateral thinking further shows a direct link between organisational efficiency, creative thinking, and organisational effectiveness and efficiency. Introduction Creativity is a core idea-generating or problem-solving mechanism (Proctor, 2009). It has been invariably illustrated in literature, as a multi-dimensional construct through which individuals, products, environment, and processes work collaboratively to create productive creative ideas (Massaro, 2012). According to Rosenbaum (2001), creativity demotes the process of developing and launching new ideas essential and suitable for a situation.
Accordingly, ideas have to contain some level of newness and value to be considered as being creative. Although creativity appears to offer a universal remedy for a range of organisational problems, it does face some critical challenges that limit its use (Proctor, 2009). These include short-range thinking and overemphasising managerial control (Fen, 2011). The challenges call for effective approaches to creativity. A survey of literature indicates that studies that explored the theoretical approaches of creativity are scarce. At the same time, experience appears to show that some approaches tend to be more useful for certain forms of problems compared to others.
For instance, brainstorming, which is applicable in many scenarios, is usually the first approach applied when looking for new insights. Still, it may not be adequately effective for all situations. When a problem still seems difficult to resolve, alternative approaches, such as synectics and lateral thinking offer useful perspectives capable of bringing in new solutions and insights. This paper compares and evaluates synectics and lateral thinking theoretical approaches. It is argued that synectics and Lateral Thinking, although different, facilitate the improvement of the value of solutions to the persisting problems within the organisation. Comparison Creativity is inherently multi-dimensional in nature.
As a result, many theoretical approaches have attempted to categorize the approaches, leading to a baffling array of approaches. A popular approach is Lateral thinking, which was first proposed by De Bono (1977, 1999). Lateral thinking is focused on an individual’ s capacity to think “ out of the box” in order to create a change in his perception or thinking. Another well recognised approach is synectics, which Gordon (1960) developed. This approach relies on the use of analogies and metaphors.
In using synectics, the creative team within an organisation uses direct analogies and metaphors to cultivate non-rational associations. According to Rosenbaum (2001), the lateral thinking approach is basically a model of perception and thought that leads the individuals to develop an indirect approach of creativity, where they observe the problem from a range of angles, which is different from the traditional approach that centres on providing a direct solution to the problem. It is, therefore, more philosophical than psychological in nature.
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