The paper "The National Trust for Places of Historic Interest or Natural Beauty" is a wonderful example of a Marketing Assignment. The National Trust for Places of Historic Interest or natural beauty which is also known as the national trust is termed as a conservation organization which is based in England, Northern Ireland and in Wales and it is termed as being the largest membership organization in the UK (United Kingdom). The marketing communication objectives include the following Attracting customers Achieving its mission Inspiring people increase of the individual's interest in enjoying outdoors activities The target audience of the plan is divided into two categories that are the primary audiences and the secondary ones.
For the required output of the IMC plan, the following media will be used the print ads, TV as well as the support media such as web advertising and social media advertisements National Trust for Places of Historic Interest or natural beauty current positioning The National Trust for Places of Historic Interest or natural beauty which is also known as the national trust is termed as a conservation organization which is based in England, Northern Ireland and in Wales and it is termed as being the largest membership organization in the UK (United Kingdom).
The trust aims at preserving and protecting the historical places and spaces for everyone and forever (National Trust 2016). The National Trust is among the UK’ s established brands. Over 100 years after it was founded the organization has developed from being an idea as well as a small donation of land and it has become the leading heritage charity and NGO. The organization manages and owns acres of land that exceeds 630,000 and also nearly 750 miles of the coastlines.
The organization also raises funds and these funds are mainly used for preservation efforts and the funds are collected from renting out of various selected properties for conferences, wedding vacations as well as film shoots (National Trust 2016). The trust also opens and protects the public around 350 historic gardens and houses in addition to 50 monuments and mills. Since its establishment, the trust has grown tremendously and it currently comprises about 3.7million subscribers and another 61,000 who act as volunteers. The organization has a position in that it aims at promoting permanent preservation for the benefit of the wide nations of lands and buildings of the historic and beauty interest and this seems to be assets that a great number of the commercial firms fail to enjoy.
In regard to the differential appeal, the National Trust has a varied responsibility as compared to other conservation bodies and organizations. A good example of this is the fact that it was the first organization in Britain which have statutory requirements in that it aims at conserving the wildlife as well as other geographical features and more so in the countryside.
For example, available research of The National Trust points out that the organization does more in the British countryside and in relation to wildlife than the work that is done by Greenpeace. It also differentiates itself from the others in that it engages in profound research and more so in issues related to conservation, for instance, the depth, as well as the diversity of meaning as well as the significance of the trust properties and they, also have a wide range of people (National Trust 2016).
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