Essays on Capitan Coffee International Case Study

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The paper "Capitan Coffee International" is a perfect example of a business case study. The coffee  shop industry is a booming business in the world today. It is a booming industry and the business needs a lot of care from the already established premises. In the US specifically, this industry has over 20,000 stores in the country and is a major contributor to the country's economy. It has a combined revenue of around $11 billion annually. The major competitors in the industry do not only operate in the US but also globally.

Therefore, this paper carefully looks at a company that has its presence globally and how it is able to remain competitive globally. The major companies in the world’ s industry include; Capitan, Caribou, Dunkin’ Donuts and Coffee bean. In the world, the companies in the industry are very strong and the market is highly concentrated from the top (Abrams 2003). This is because the top 50 companies in the world get 70% of all the sales. Coffee is a large commodity in the world and is specially produced in Colombia, Brazil and Vietnam.

As seen in the world the major producing countries are poor countries and small and rely on coffee to support their economies. The United States is the largest consumer of both green and processed coffee in the world. However, it cannot support its own demand for coffee and hence the requirement to import (Young 2007). Coffee shops are well known for selling beverages and other complementary foods. It is also rising that the shops are venturing into providing accommodation as a way to improve their portfolio. The beverages include tea brewed coffee, cappuccinos, café lattes, bottled water, soft drinks and cold blended beverages.

The food products also have a wide range depending on the shop and the culture of the customers. It is also salient to indicate that some coffee shops sell equipment used in making coffee like the mugs, grinders, and other equipment. Most of the consumers of coffee range from 20 to 50 years old who are educated and affluent. Students and baby boomers also have a role to play in supporting the industry. In this paper, we are to review how Capitan coffee international operates globally and is able to overcome its challenges (Ontario 2001).


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