The paper "Marketing Mobile Applications to Students" is a perfect example of a marketing case study. The student population, globally, is a very ripe market for various products that they consume due to the necessity that arises out of the situation that surrounds them. The advancements in technology have necessitated the rise of the consumption of mobile apps that are important in accomplishing various tasks. For instance, student life is full of completing tasks that require one to do analyses, collect data and so much more just so one can excel in their respective field of study.
This business plan is aimed at outlining the efforts to come up with a marketing plan that includes an online platform, where a number of necessary mobile applications will be marketed to students from around Australia first, and then when the business breaks even, an expansion plan will be considered to include far-flung areas like other countries. The mission of this business is to enable students who come up with mobile apps to find a cheap channel through which they can market their apps and gain a meaningful market within the student fraternity in Australia as a whole. 1.0 Background Mobile telephony has brought along with it a very convenient way of doing things.
With a growing number of mobile manufacturing companies allowing people to use different operating systems and platforms to come up with their own apps that they can use for their own purposes, comes various challenges for proper utility in different sectors. One very important area where applications come in handy is in the collecting and collating of data of various forms. This is important to students since their learning is enhanced through the use of such data.
Other applications that are important to students may include network engineering apps like the Packet Tracer for Android/ iOS that are used as a form of virtual reality, to help build virtual networks during learning sessions (Janitor, p. 45, 2010). Dropbox is also another mobile app that comes in handy when sharing files with friends and fellow students.
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