Essays on Operational Strategies for Primark Stores Case Study

Download full paperFile format: .doc, available for editing

The paper "Operational Strategies for Primark Stores" is a perfect example of a business case study. An organization’ s operational management usually covers the different activities that are undertaken by the business. The operational activities usually consider the products and services provided by the business, their market and marketing requirements and the operational resources expected to be used in the operational management process. Operational management seeks to enable the organizations to plan and execute the different strategies that they have to enhance their organizational performance. The major operational management functions within the different organizations usually entail marketing and sales, production processes, research and development and the support provided for the customers.

The operational management of an organization also seeks to provide the organization with a capacity that helps them in the optimization of the planning process and the conservation of resources during the production and marketing processes of the organization. The study will be done on Primark stores and will provide details on how the organization has been undertaking its operational strategies for capacity management. Primark store is a subsidiary of Associated British Foods that was founded in 1969.

Primark store specializes in the sale and production of ladies, men, and children who wear footwear and cosmetics. Primark has its operations in Austria, Germany, Ireland, France, and Belgium, and operates under the name Penneys in those countries. The company’ s headquarters are in Dublin in Ireland and had a total of 277 stores by the start of 2014. In the financial year ended 2014, Primark stores recorded a revenue return of £ 4,273 million. Strategies employed by Primark stores Marketing is one of the vital operational activities that need to be undertaken by Primark stores to ensure that they have a continuous supply of customers into the stores to provide continuous revenue into the organization.


Chu, S., 2010. Managing Knowledge for global and collaborative innovation. London: World Scientific.

Dadson, V., 2013. Assessment of the external factors influencing the success of Zara. 25 April.pp. 1-6.

Greame, D., John, E. & Ruth, A., 2007. Strategic Marketing: Planning and Control. Third ed. New York: Routledge.

Michael, M. P., 2008. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Simon and Schuster.

Porter, M. & Ketels, C., 2003. Competitiveness:Moving to the next stage DTI Economics. United Kingdom: s.n.

Ricky, S. & Bruce, H., 2004. Lean Maintenance: Reduce Costs, Improve Quality, and Increase Market Share. Amsterdam: Butterworth-Heinemann.

Download full paperFile format: .doc, available for editing
Contact Us