The Role of Advertising Research - Assignment Example

Part 1 Accounting is a vast area and covers different topics and areas which make the field very dynamic. The ever revolving environment and changing business dynamic has developed my interest in the field of accounting. The field which interest me the most is the field of accounting is the field of an accountant. The prime reason for being attracted towards the field of accountant is that it covers a wide range of topic and is continuously changing. Apart from it an accountant needs to have a lot of knowledge and needs to carry out the process of making financial statement. An accountant looks at different areas and covers different documents like bank reconciliation statement, sales statement, purchase statement, expense statement and other related documents. The accountant needs to compile all the different documents to prepare financial statements. The job of an accountant doesn’t end here but instead based on the different statement the accountant has to make forecast for the future, ensure proper reporting and ensuring that the entire financial responsibilities are fulfilled (Turow, 2009). In addition to it the field is dynamic and changing which continuously provides different challenging situations. The different challenging situation has to be properly dealt and response has to be found out so that maximum benefits can be provided to the client. I had searched a job advertisement on the internet for a financial accountant who needs to carry out the job and responsibilities in Eastern Suburb Sydney, Australia (Adzura, 2017). The different skills and requirements which the job needs have been specified and is as The above job advertisement brings forward some of the specific skills which is needed in the job and is as Ability to give attention to every small details as an accountant has to have the ability to look at all minute details and based on it make proper interpretations so that the client is able to garner maximum results from it A well recognized degree which should be either a CA of CPA. Along with it the person should have experience with Australian taxation system so that preparation and presentation of financial statement can be done according to the needs and requirements of the local economy Proper knowledge with regard to excel so that different financial models can be created and the impact it will have on the business and future forecast should be clearly identified. This will help to improve the mechanism through which future forecast can be made and would thereby help to improve future forecast The person applying for the job should be motivated and should act as an entrepreneur. This will help the client as looking at things from the perspective of the client by acting like an entrepreneur will help to bring better results. This will bring the best out of an accountant and would provide an opportunity to deal with the different needs and requirements The accountant should be innovative and problem solver. This will help the business to get new and fresh ideas and at the same time should be able to solve the different financial problems which the situation could present. This will help to ensure that the business remains innovative and is able to deal with different complex situations which the changing environment presents. The accountant should have knowledge pertaining to the field of IT. This will help the business to make better forecast as different tools can be used from the field of IT through which forecasting can improve. This will help to improve the process of decision making and will help the business to be more innovative. The job advertisement highlights the above mentioned skills which an individual applying for the job should possess. I will be able to meet the meet the needs which the job requires as I am specializing in the field of being an accountant. I have taken different courses in relation to accountant and have good knowledge with regard to the use of excel files. During my course I have also undertaken a course in the field of IT which will help me in the job. In addition to it I have done different projects associated with preparation of financial statement. Those financial statements were prepared keeping in mind the Australian taxation system. This will help me immensely in the job as it will help me to use my knowledge in the job. During my internship period I had worked for a real company where my job was to prepare financial statement and based on it make proper forecast. The job was carried by me under the leadership and guidance of an experienced person. This has helped me to learn and acquire new things which will help me to execute my responsibilities in a better manner (Hicks & Andrew, 2005). The above mechanism will help me in the job as I have acquired and learnt about different tools through which forecasting for the future can be made. This will help me to carry out the job in a proper manner as it will create the required fundamentals through which I will be able to execute my roles in a better way. The experience and learning which I have garnered during my studies will prove beneficial and will help me to take better decisions and prepare financial statement as per the need of the clients. Apart from it during the course I had worked on different hypothetical setting involving different situations which were used for financial statement and forecasting. This has broadened my knowledge and horizon of thinking (Broadwater, Heins & Mangone, 2004). The mechanism will further help me in the future as it will help me to deal with situations in a better way. The process has helped me to gain the required experience and since hypothetical setting was created it has helped me to be innovative and use different tools for better projections and forecasting. This will prove beneficial in the job as it would provide the required framework through which I will be able to deliver better results and justify my roles and responsibilities associated with the job. Despite having knowledge and skills which is needed in for the job of an accountant I need to look at gaining more real hand experience. I also need to understand and gain knowledge in the continuously changing Australian taxation law. This will require understanding Australian taxation and undertaking a specialized course which deals with taxation would further help to improve my knowledge. This will help me to provide better projections and estimation for the client. I need to look at gathering the data and information during the course so that I am able to justify the job (Kerr & Schultz, 2010). I also need to undertake a specialized course in the field of accounting so that more knowledge is gathered. The overall framework requires that I look towards working on different core areas through which I will be able to provide better results. I have most of the skills which the job requires but working on some areas and improving my knowledge and experience will help me to achieve better results which would thereby justify my role as an accountant. Task 2 Global citizen has developed from the concept of humanity where an individual looks towards taking decisions which will help to achieve the wellbeing of each individual. The person who is part of the global citizen looks to be above the nations and takes decisions considering the globe as one. The different decisions which are taken are done with the intention of improving the life of people. Under the situation importance is given to the global framework but the national importance is also given importance to (Global Citizen, 2017). The main objective here is towards developing a framework where all decisions are taken for the global community. Global citizen can also be stated as a concept where social aspect is given importance and decisions are taken keeping in mind the social perspective. Increasing the horizon and considering the globe as a single citizen helps to act as global citizen as decisions are taken from a global perspective. This will help the person to act as global citizen and look for the entire globe. One such example is the WHO where it loo to work as a global citizen and takes different roles and responsibilities to improve the condition of the people at the global level. Another example highlighting global citizenship is keeping appliances off when not required. This will help to reduce the emission of carbon and will help to become committed towards the globe and act as global citizen. Another example is protecting the environment though less wastage and preservation of natural resources. Protecting the environment and natural resources will help to act as global citizen as it will prove beneficial for ages and help future generation. This shows the commitment for the future and helps to act as global citizen. The impact of global citizen is also seen in the field of accounting as internalization of accounting has taken place. Economies all around the globe are giving importance to internalization of accounting. This can be seen from the fact that financial statements which are prepared are done in such a manner that organizations can compare the financial statement irrespective of the national boundary (Miles, 2002). The internationalization of accounting and preparation of financial statement based on global standards has helped to bring the entire community as one. In addition to it the focus is given towards framing rules and regulations which are applicable for the all the organization working on the global arena. This will help to ensure that all financial statements are prepared keeping in mind the global situation and would thereby help to ensure that accounting achieves the purpose which the global scenario would require. I perceive myself to act as global citizen because through my knowledge in the field of accounting I can achieve what global citizen wants. This will help me to improve the life of people as using my accounting knowledge will help me to prepare financial statement and other statement for the global economy. This will help all people to be benefitted from it as it help to ensure that all financial statements are prepared keeping in mind the global situation and would thereby help to ensure that accounting achieves the purpose which the global scenario would require. The use of my knowledge and experience will help me to contribute towards being a global situation as it will help me to prepare things keeping in mind the global economy. This will improve my endeavours towards being a global citizen and would improve my role as a global citizen. References Adzura, 2017. Job Advertisement. Retrieved on May 3, 2017 from http://www.aplitrak.com/?adid=TW9uaWNhS2VubmVkeS43NjI2MC42MTQyQGNveHB1cnRlbGxhdS5hcGxpdHJhay5jb20&utm_source=adzuna&utm_medium=adzuna Broadwater, C., Heins, J. & Mangone, A. 2004. Print media advertising campaign. International Journal of Advertising, 1 (4), 23-36 Global Citizen, 2017. Global Citizen. Retrieved on April 26, 2017 from https://globalcitizen.in/en/takeaction/ Hicks, R. & Andrew, J. 2005. Developing teamwork skills inside and outside the classroom”, Social science monograph, 1 Kerr, G. & Schultz, D. 2010. Maintenance person or architect: the role of advertising research in building better understanding. 29 (4), 547-568 Miles, S. 2002. Overcoming resource barriers: the challenge of implementing inclusive education in rural areas. Enabling education network Turow., K. 2009. Contrary to what marketers say; Americans Reject Tailored Advertising & three activities that enable it. Departmental Papers (ASC), 1-27 Read More