Pricing Strategy Essays Examples - Free Topics and Samples on Pricing Strategy

Pricing strategy and Channel Distribution for Apple
Pricing strategy and Channel Distribution for Apple Outline…………………………………………………………………………..2 Pricing strategy………………………………………………………………….3 Penetration………………………………………………………………3 Pricing tactics……………………………………………………………………3 Line pricing……………………………………………………………...3 Value pricing…………………………………………………………….3 Differential pricing………………………………………………………4 Legal and ethics in pricing……………………………………………………….4 Marketing distribution analysis…………………………………………………..4 Discussion of distribution strategy……………………………………………….4 Conclusion………………………………………………………………….…….4 ...
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Importance of Costs in the Pricing Strategy of an Organization
The paper "Importance of Costs in the Pricing Strategy of an Organization" is a perfect example of finance and accounting coursework. The cost can be defined as the sum total of expenses incurred, measured in monetary terms used in the production process. There are different types of costs. The costs are dual and include expired costs and unexpired costs, manufacturing and manufacturing costs, and as well-fixed and variables. The costs are either direct or indirect to production. Firms today face ...
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Club Med Competition, Pricing Strategy, Differentiation and Strategies Change
The paper "Club Med Competition, Pricing Strategy, Differentiation and Strategies Change" is a perfect example of a marketing case study. An increase in a number of hospitality facilities including hotels, restaurants and resorts have made the existing one to rethink their strategies so as to sustain competition (AbuKhalifeh & Mat Som 2012, p.355). Majorly, competition has been increased on the basis of branding, pricing, differentiation and expansion. In so doing, the hospitality firms have ...
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Correlation between Market Share, Product Quality, Customers Preference and Pricing Strategy in the Regions
The paper “Correlation between Market Share, Product Quality, Customers Preference and Pricing Strategy in the Regions” is a brilliant variant of assignment on marketing. Market share in an organization is heavily determined by the price of the commodity in many cases. Competitors price affects the amount of commodity an organization could sell in a market. In addition to that, there has been a negative relationship between the market share and the price of the commodity. Different ...
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Cost Leadership Strategy, Using Discounts as a Pricing Strategy to Increase Sales
The paper "Cost Leadership Strategy, Using Discounts as a Pricing Strategy to Increase Sales" is a perfect example of a business assignment. Vizio is using a cost leadership strategy. This is a strategy that involves a firm working to keep its operating costs low so that the products or services that it produces can be sold at low prices. By keeping their operating costs low, firms that are engaged in the cost leadership strategy are able to make a profit even when selling their products at ...
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Product Relationship within the Organization, Packaging, and Labeling, Pricing Strategy, Marketing Channel, Integrated Marketing
The paper “Product Relationship within the Organization, Packaging, and Labeling, Pricing Strategy, Marketing Channel, Integrated Marketing Communication Mix“ is an outstanding variant of a case study on marketing. The Australian market has seen an upsurge of new products that have been introduced by various companies. One of the products that have been introduced into the market is a phone built and marketed by Huawei, a technology company. It is a phablet and provides superior services ...
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Vodafone Company Market in Australia
The paper 'Vodafone Company Market in Australia " is a good example of a marketing case study. Vodafone Company operates in the telecommunication industry and provides mobile phone and data services to their customers. The telecommunication market in Australia is a board market with a wide range of customers’ requirements. The market is characterized by different market segments that have a distinct mobile phone and data services requirement. The distinct segments make the market segment ...
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Branding and Distribution of Detachable Heels
The paper "Branding and Distribution of Detachable Heels" is a wonderful example of an assignment on marketing.Branding and distributionA             This detachable heel is in the introduction phase of its life cycle. Customers for this product in the market are very less. Competition is also very less because this is a brand new concept from Aldo Bensoudou. Obviously at this stage sales are going to be less. Risks are very high. Profit from ...
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Beyond the many faces of Price
The paper "Beyond the many faces of Price" is a wonderful example of a Management Case Study. In this report, five articles have been selected for the reviewing purpose. Pricing has been chosen as a subject of this report. All the articles are taken from marketing and marketing management journals. A review report will help in clearing the understandings of the research articles. Moreover, such a report will also explain how different articles are different from each other and what kind of research ...
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Research paper about lululemon
Teacher Lululemon pricing strategy Lululemon yoga pants is one of the iconic products in the sports apparel industry due to its price and brand recognition. It is also the Lululemon’s flagship product. Its founder Chip Wilson states this product is not for everyone stating that its price ranges from $82 to $118 which is could be hefty for the common consumer and therefore targets the high end consumer (Wakeman, 2013). As a company, Lululemon is an athletic company which specializes in yoga. ...
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Pricing Strategies of Professional Sports Teams
Pricing Strategies of Professional Sports Teams Table of Contents Pricing Strategy 3 Discussion 4 Findings 4 5 Data Analysis 6 Recommendations 7 References 8 Appendix 9 Pricing Strategy Understanding the price what buyers wants to pay for a product or service is very important. It requires the knowledge regarding perceived and actual value for owning a product or service (The Marketing association of Australia and New Zealand, n.d.). Price is used as a strategic tool that is used by the organizations ...
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Love Implementing Pricing Strategies
IMPLEMENTING PRICING STRATEGY ……………………… College………………………………. …………………. Introduction Dealing with both internal and external information within the organization is critically important to effectively manage a business. Accounting information is basically a decision support tool for the management. As far as marketing functions are concerned, cost-volume and profit-cost relationships are significant areas that marketing department or management depend on for various strategic decision making. This paper ...
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Summary
A battle of the big and cheap The general manager of Woolworths’ Big discount department store chain, Julie Coates, is responsible for setting the prices of her store that are cheaper that the direct competitors (Mitchell). Part of this job’s responsibilities is to constantly check the prices of competitors such as Kmart so an appropriate pricing strategy can be formulated. Julie would like to offer prices that are 10% lower than direct competitors, but it is tough when Kmart has been reducing their ...
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Marketing Blog
Pricing Strategy Pricing Strategy Given the different demographic characteristics of consumers in the market, marketers are normally faced with difficult situations when they want to make prices for every consumer in the market. For this reason, there is a high tendency by the marketers to group consumers into different segments using the different consumer characteristics, hence coming up with different segments of customers, sometimes known as market segments (Salin, 2012). After a market has been ...
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Marketing Innovation Strategy And Marketing Performance
The paper "Marketing Innovation Strategy And Marketing Performance" is a wonderful example of a Marketing Case Study. Blackmore is a leading healthy and nutritious drinks producer that consistently introduces varieties of healthy beverages. This report is a marketing plan for the new product, Aloe and White grape which will be a healthy beverage targeting the family-oriented market segment. This plan includes details of the company and the new product. It discusses the competitors as well as the ...
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The Pricing Strategies, Promotional Strategies, and Supply Chain Strategies
The paper "The Pricing Strategies, Promotional Strategies, and Supply Chain Strategies" is a good example of a literature review on marketing. As stated there above, the marketing objectives set by Toyota Australia for its Aurion V6 include ensuring that average sales hit or reach 75,000 cars by 2014 and aiming to raise local customers by the specific percentage by the end of 2014 in terms of creating a new product. In order to achieve these specific, measurable, attainable and realistic objectives ...
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The Wind Turbine Product Strategy
The paper 'The Wind Turbine Product Strategy" is a perfect example of a marketing case study. Renewable energy is the energy that is generated from naturally existing resources. This includes things like wind, sunlight, water and tides among others. Renewable energy is at the forefront of replacing conventional energy due to its environmentally friendly nature. It is the energy that is pollution-free and does not have many negative impacts on the environment and to another living organism. Renewable ...
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Good Strategy And Bad Strategy
The paper "Good Strategy And Bad Strategy" is a great example of a Marketing Case Study. Due to technological developments, many organizations are considering using online marketing so that they can reach out to the wider market scope. Traditionally, the marketing function was conducted using traditional ways like Radios and TVs but in the current global market, most of the business operations have been automated and this means that even marketing function has also been automated (Kerin 2012). This ...
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Gordon Street Garage - Promotional Strategies, Managing Supply and Demand, Customer Satisfaction, Perceived Value, and Customer
The paper “Gordon Street Garage - Promotional Strategies, Managing Supply and Demand, Customer Satisfaction, Perceived Value, and Customer Retention Efforts” is a  meaningful version of the case study on marketing. Gordon Street Garage which looks to work in the service industry has to focus on specific areas and have to develop a process through which customer satisfaction can be maximized. This requires that the employees looking to work on behalf of the service provider should ...
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Demand and Easyjet
The paper 'Demand and Easyjet" is a good example of a marketing case study. Pricing is part of the four main factors considered to shape the market mix; the others are place, product and promotion (The Times 100; Learn marketing.Net). In pricing to achieve the appropriate market mix, the right price to sell at should be established. Of the four elements of market mixing, pricing is unique since it is the one that brings in the profits while the others attribute to the cost. However, before setting ...
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