Pricing Strategy Essays Examples - Free Topics and Samples on Pricing Strategy

Gordon Street Garage - Promotional Strategies, Managing Supply and Demand, Customer Satisfaction, Perceived Value, and Customer
The paper “Gordon Street Garage - Promotional Strategies, Managing Supply and Demand, Customer Satisfaction, Perceived Value, and Customer Retention Efforts” is a  meaningful version of the case study on marketing. Gordon Street Garage which looks to work in the service industry has to focus on specific areas and have to develop a process through which customer satisfaction can be maximized. This requires that the employees looking to work on behalf of the service provider should ...
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Demand and Easyjet
The paper 'Demand and Easyjet" is a good example of a marketing case study. Pricing is part of the four main factors considered to shape the market mix; the others are place, product and promotion (The Times 100; Learn marketing.Net). In pricing to achieve the appropriate market mix, the right price to sell at should be established. Of the four elements of market mixing, pricing is unique since it is the one that brings in the profits while the others attribute to the cost. However, before setting ...
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Principles of Marketing: Dynamic and Fixed Pricing
Principles of Marketing: Dynamic and Fixed Pricing       Dynamic pricing are defined as adjusting prices which are enhanced to meet the needs and characteristic of individual customers and the prevailing situation. In contrast the fixed pricing strategy is usually used by traditional mass marketer. Fixed pricing means one price for everyone and everywhere. This type of pricing was first introduced in the nineteen century with the development of mass markets and retail stores which became popular ...
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Marketing Mix - Price
Marketing Mix-Price Task Marketing Mix-Price Introduction Marketing mix is a number of combined fundamentals that are used to market products. It entails the 4ps; ‘product’, ‘place’, ‘price’ and ‘promotion’ (Belohlavek, 2008, 11). This paper aptly looks at the third p; price. Pricing Strategy Faroka Watch Company is a company that sells watches, and apparently aims at maximizing profits while diminishing competition (Belohlavek, 2008, 15). In order to accomplish this, they must put in place a solid ...
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Organisational Structure and Leadership
The paper "Organisational Structure and Leadership" is a perfect example of a management assignment. The term ‘organisational structure’ collectively refers to the way the tasks within an organization are carried out, how the various managers within the organisation report to each other and the distribution of responsibilities and authority within the company (Watson & Gallagher 2015, p. 152). In general, the way these tasks are carried out within organisations is defined by specific ...
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Managing a Small Business
The paper "Managing a Small Business" is an outstanding example of a business assignment. In this venture, the business that will be operated will be a courier service company. When the business is started, the start-up costs to be incurred will include the cost of renting offices, Cost of purchasing vehicles and motorbikes. Cost of purchasing furniture and stationery Cost of recruitment and orientation of staff Lighting costs The main operating costs that will be incurred by the business include: ...
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The application of Pricing Strategies in the workplace
Application of Pricing Strategies at Workplace Introduction Pricing strategies play a key role in influencing consumers’ purchasing behavior. It is an important element of marketing that determines sales and the going -on concern of the company. Research shows that consumers perceive products differently depending on their prices. Pricing is a difficult assignment because setting high prices may lead to low sales while a low price can misinform consumers about the product features like quality(Musonera, ...
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Economic Analysis, Business Strategies and Risk Analysis of Coca-Cola Company
The paper "Economic Analysis, Business Strategies and Risk Analysis of Coca-Cola Company " is a perfect example of a micro and macroeconomic case study. Coca-cola Company has grown to be the world’s largest leading manufacturer, retailer and marketer of non-alcoholic beverage concentrate. It essentially operates internationally in more than 200 nations. The firm has its head office in Atlanta in the US. The firm is reported to produce over 300 beverage brands and estimated sales of 1.06 billion ...
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The Strategic Significance of Standardization for Phoenix Insurance Company
The paper "The Strategic Significance of Standardization for Phoenix Insurance Company" is a wonderful example of an assignment on marketing. The company to be analyzed here is Phoenix Insurance Company. This first section looks into the way in which this company can standardize its service or product offering. The professional staff in the company always works towards determining the needs mainly in order to offer sufficient insurance solutions at possible and affordable costs. When working with ...
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How McDonald Company Capitalizes on Organization Theories
The paper “How McDonald Company Capitalizes on Organization Theories”  is a thrilling version of a case study on the management. The modern organizations operate in a more dynamic and competitive environment in comparison to traditional organizations. Many organizations today have emulated global strategies as a result of severe expansion in their business scope as compared to old organizations that rarely crossed the borders of the parent countries. Otley (2016 pg. 40) agrees that ...
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ABB Grain - Company's Profile, Competitors, Suppliers, and Customers
The paper “ABB Grain - Company's Profile, Competitors, Suppliers, and Customers” is an actual example of a report on marketing. ABB Grain Company is among the largest companies in the world in the provision of Agricultural products. The main product that the company exports is barley which is used to brew beer (ABB Grain Company 2013). The company has applied various strategies which have made it excel in the competitive market. Among the strategies the company has applied include effective ...
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Starbucks Business Strategy
Starbuck Industry affiliation Starbuck Industry Starbucks coffee industry has employed various business strategies, which have enabled it to stay on top of its growing and volatile industry. The industry employed strong differentiation strategy in an attempt to service a wide number of customers with different tastes and preferences. The strategy has been successful, as differentiation has lowered the threat of customers. To this end, the business has been able to drive consumer’s preferences and ...
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Effects of the Rising Popularity of E-Commerce to the Travel Industry
The paper "Effects of the Rising Popularity of E-Commerce to the Travel Industry" is a wonderful example of a Marketing Business Plan. Harvey World Travel is a travel agency company that offers travel services to the people who want to go on holiday. The company is based in Australian and it is privately owned. The company usually books the ticket and accommodation on behalf of the clients. The company is also responsible for planning for the holidays on behalf of its customers and hence making it ...
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Australian Pharmaceuticals Industries Company's Market Strategies
The paper “Australian Pharmaceuticals Industries Company’s Market Strategies ” is an excellent example of a case study on marketing. Global changes in healthcare services and lifestyle needs have necessitated the need for an increased market supply of health organizational products and services. In this regard, the healthcare industry worldwide has in the recent past encountered drastic changes. This is partially hedged on increased culture change that increases process acceptance ...
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Pricing Issues in International Marketing - Apple Incorporation in China
The paper 'Pricing Issues in International Marketing - Apple Incorporation in China" is a good example of a marketing case study. One of the most significant of the 4Ps is pricing in international marketing because it generates the most revenue for a firm (Aulakh &Koatabe 17). A product pricing strategy changes as the product move from one stage of its life cycle to another. However, a company can use various strategies for price setting is skimming, which involves setting high initial prices ...
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Marketing Analysis of Ecostore
The paper "Marketing Analysis of Ecostore" is an outstanding example of a marketing case study. Ecostore stands out as one of the leading manufacturers of products that are free from chemical substances. These products result from the processing of organic raw materials which further develop eco-friendly commodities. The market has increasingly demanded such products which promote their health and preferences. The company performs diverse production bases including dish products, hair products, laundry ...
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Amazon.com Organizational Environment
The paper "Amazon.com Organizational Environment " is an outstanding example of a management assignment. After looking at the Amazon.com website and the website of an existing competitor like Barnes and Noble, various ways in which the company satisfies customer’s needs can be identified. One area of customer satisfaction is pricing. When evaluating the prices in the Amazon Website and the prices charged by Barnes and Noble, the pricing strategy used by Amazon is much more customer satisfaction ...
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Opportunism in Co-Production
The paper "Opportunism in Co-Production" is a perfect example of a Marketing Case Study. This marketing report aims at evaluating the marketing of products in the Australian market and there and more specifically the products of the Bega tasty firm. This report will help in identifying the various elements of marketing which include the product, the price, the place, and the promotions of the products (Randall 2001). This paper identifies the various target market and how the market has been segmented. ...
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Marketing Strategy for Cathay Pacific Airline
Generally speaking, the paper "Marketing Strategy for Cathay Pacific Airline " is an outstanding example of a marketing case study. Marketing is an important aspect of every business as it ensures the creation of profitable values by focusing efficiently and effectively on different marketing mechanisms. However, for Cathay Pacific Airline, the strategies include segmentation, targeting, and positioning which assist in building the appropriate relationship with the customers to guarantee their ...
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Marketing Mix Elements of Boost Company
The paper "Marketing Mix Elements of Boost Company" is a brilliant example of an essay on marketing. Boost Company is a company that is the manufacturer of juice drinks and snacks. It started as a single and small retail outlet but expanded its operations and up to now, it’s operating in more than 14 countries. Among the products of the company include fruit-flavored Slushie concentrates, juice watermelon, green apple, and orange squeeze (Boost Company 2012). The aim of this paper is to present ...
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