Pricing Strategy Essays Examples - Free Topics and Samples on Pricing Strategy

Ecostore Marketing Analysis
The paper "Ecostore Marketing Analysis" is an outstanding example of a marketing case study. The Australian market for cleaning and personal care product has registered remarkable growth in the past few decades. In 2014, the market recorded 3.5% growth, which was largely driven by an increase in household spending by Australians (Euromonitor International 2015). The growth has made the market attractive even to importers that are targeting this market, which is projected to continue experiencing ...
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Market, Product Category and Competitors - Bicycle HQ Carnegie
The paper 'Market, Product Category, and Competitors - Bicycle HQ Carnegie " is a good example of a marketing case study. For any retail business, strategizing on all its operations is always the key thing. The retail strategy should always be tied to the needs of the customer and to the general business strategies. The relationship created between the customer and the business should always be a long-term one to ensure that trust also lasts (Lee, 2012). The managers of such retailing business should ...
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Myers Brand in India Market
The paper "Myers Brand in India Market" is an outstanding example of a marketing case study. This essay features the Myer brand; an online shopping company dealing with diverse products ranging from beauty, toys, electronic, wear etc. with a discernible presence since the 19th century. The essay also analyses the Indian market and marketing strategies mix such as branding elements, brand positioning, and pricing and communication strategies. Branding is one of the most important aspects of marketing ...
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Product Strategy for High Technology Companies
Product Strategy for High Technology Companies Product Strategy A product strategy is a pivotal function of the company. It resides at the heart of a company’s overall strategy and holds a commanding position. A product strategy is the central function for managing competition (Baker & Michael 22-30). A good product strategy exemplifies the path of success of a company provided the company has the knowledge of its current standings (Mcgrath 1-5). A product like Scottish Fudge belongs to the confectionary ...
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Marketing Management at Radiohead
Generally, the paper "Marketing Management at Radiohead" is an outstanding example of a marketing assignment. Basically, a value chain refers to the process through which a company’s product moves from the initial development up until they are sold or serviced to the people. The process is systematic. Specifically, the online value chain does demonstrate the manner in which a brand can harness the strength of online content marketing so as to build the kind of trust that is necessary to ...
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Success of Philip Morris Companys Strategies
The paper "Success of Philip Morris Companys Strategies" is a good example of a management case study. Philip Morris is a British multinational company founded in London in London in 1847 (Fronk et al. 3). The company has since grown to become a global brand operating in different parts of the world. Although the company began dealing with tobacco, Philip Morris has since diversified its product portfolio by venturing in food and beer industries. Despite the company’s success in the last ...
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Quality Management of Nokia Lumia
The paper 'Quality Management of Nokia Lumia' is a great example of a Management Case Study.  It is an apparent fact that mobile technology has played a big role in changing the world. In fact, it has been pointed out that this technology has transformed the world more profoundly and quickly than any other innovation. A recent study cited in Lambeek (2009, p. 1) revealed that adding an extra amount of 10 mobile phones per 100 persons in a country that is typically developing elevates the economic ...
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Corporate Responsibility and Marketing Strategies of Apple Inc
The paper "Corporate Responsibility and Marketing Strategies of Apple Inc." is a wonderful example of an essay on business. Unlike Apple’s founder Jobs, the new CEO Tim Cook has laid out new CSR strategies aimed at improving the company’s image while simultaneously aligning it to the normative ways other top companies perceive and interact with the environment. Plastered on the website, is the company’s supplier responsibility, which touches on issues such as dignity and empowerment ...
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Strategic Management at Samsung Electronics and General Motors
The paper 'Strategic Management at Samsung Electronics and General Motors" is a good example of a management case study. Samsung Electronics is a South Korean multinational company that deals with the manufacture, design and sale of electronics. The company was founded in 1969 in Suwon, South Korea, where its headquarters is based. Since then, the company has grown to become a global brand (Chang 2011, p. 12). Today, Samsung products are found in almost all corners of the world. Some of the electric ...
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Indulgence Jewels Company Market Segmentation
The paper "Indulgence Jewels Company Market Segmentation" is a great example of a marketing case study. Starting up a company involves quite long processes of having to define the product or service that the company will specialize in, set some objectives by establishing a mission statement, plan for the production, processing and distribution of the product or service and work towards attaining the profit-making goal. However, all these processes will not be accomplished if there is no marketing ...
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Market Analysis of Delta Signal
The paper "Market Analysis of Delta Signal" is an outstanding example of a marketing case study. Delta/Signal Corp is a company based in the US with a vast presence in European countries such as England and Sweden. It is established in Massachusetts and it is represented by company number 042956879. It was registered on March 31st, 1987 and it is listed by SOC under Involuntary Dissolution. Currently, it has three directors namely Frank P. Fotis who is the Company’s President and Treasurer ...
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Hotel Revenue Management
The paper "Hotel Revenue Management" is an excellent example of coursework on management. In contemporary society, Revenue Management (RM) practice in hotels has evolved significantly and has turned out to be one of the most identifiable and integral characteristics of hotel operating strategy. The practice was adopted by hotels in the 1980s. This was after the airline industry for instance the British Airways showed huge achievement after using pricing, capacity, and inventory to manage revenue ...
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Organisation-Public Relationships in relation to Coles Supermarkets
The paper "Organisation-Public Relationships in relation to Coles Supermarkets" is a good example of a business case study. Public relations strategy and activity in organisations should be the nexus that holds stakeholder relationships and corporate reputation together in order for the organisation to work towards corporate sustainability. These issues and expectations require strategic thinking in the context of the public relations section of an organisation, such that it will contribute to the ...
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Marketing Audit Report of Nestle Milo
The paper "Marketing Audit Report of Nestle Milo" is a good example of a marketing case study. This report analyses the target market of Nestle Milo, an Australian company that was established in the 1930s. It was created using domestic milk knowledge together with cocoa expertise. The product is named after a character in Greece known as Milo known for his energy. The product was launched in 1934 in a public showcase of new products in the market. Nestle Milo was developed in a time when there ...
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Fisher and Paykel Healthcare: Just add Water
Introduction Fisher and Paykel Healthcare: Just add Water (FPH) is a New Zealand business that was established in 1934. Since its establishment, the company has become a powerful global player that specializes in making diverse range of appliances in the health sector. The company remains optimistic that growth should be its platform of operation in the world and in the medical equipment sector. In 2006, Michael Danielle, Fisher and Paykel Healthcare: Just add Water CEO, surveyed the competitive ...
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Customer Perception of Cheap Fares and Its Implications
The paper "Customer Perception of Cheap Fares and Its Implications" is a great example of a Marketing Case Study. EasyJet is amongst the fastest growing airlines in the world. EasyJet is a British low-cost cargo and passenger airline based in London. The airline was founded in 1995 but has since grown to become the largest airline in terms of the number of passengers carried. However, being a low-cost carrier, EasyJet normally charges low fares for its passengers as a way of attracting price-conscious ...
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Marketing Plan for Weetbix
The paper "Marketing Plan for Weetbix" is a great example of a marketing case study. With an increase in globalization, information technology advancement, and growing pressure from external forces, it means that managers can no longer use old marketing strategies today in their operations. It is a culmination that marketing has changed from traditional ways to modern strategies. Whereas the organizations agree that they no longer assume loyalty, and call for adopting continuing marketing strategies ...
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Renault Sports Market in Australia
The paper "Renault Sports Market in Australia" is a wonderful example of a case study on marketing. Australia is one of the most robust countries in the car manufacturing industry both for domestic and international use. Its car industry is largely characterized by the manufacturing of large-sized cabin vehicles that are uniquely tied to its industry. In the recent past owing to the recent global recession that plagued the entire globe in 2008, the industry was negatively impacted so much that there ...
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Global Marketing Plan for Samsung Mobile Phones
The paper "Global Marketing Plan for Samsung Mobile Phones " is a perfect example of a marketing case study. This report presents a marketing plan for a Samsung mobile phone with reference to the findings of a previously conducted situation analysis. From the situation analysis, it was established that the European and United States markets present significant opportunities that Samsung mobile can capitalise on to develop its brand equity, increase its sales and overall profitability. This report ...
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Marketing Management of Oman Cement Company
The paper "Marketing Management of Oman Cement Company" is an exceptional example of a business plan on management. Oman Cement Company is a major cement manufacturing company in Oman. Oman Cement Company roles include the manufacture and sale of cement among other related products. It is second among the two key cement selling and manufacturing companies in Oman. The company is listed publically, which is the second-largest cement manufacturing company in the country. The competition the company ...
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