Essays on The Concept of Organizational Change - Case of Heinz Company Case Study

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The paper "The Concept of Organizational Change - Case of Heinz Company" is a perfect example of a case study on management. Increasing global economic changes as well as the improved global competition has necessitated the need for organizational changes. As such, a majority of the global multinational corporations have resulted in the adoption of change process programs and initiatives in a bid to increase their market industry competitive edges. This has been the case in the food industry, where competition and changing social structure and awareness have greatly impacted the consumer buying decision models.

This report evaluates the Heinz Company case study and its application of the continuous improvement change process in a bid to retain its competitiveness in the food industry across Australia, Europe, and the USA. Question 1: Adopted Change ProcessOrganizational change processes have two basic alternative approaches namely the calm waters and the white waters approach. On one hand, the calm waters approach applies the Lewin’ s change model approach and structure. In this regard, the approach works on the assumption that the change process is static and can be rightfully defined and expressed.

As such, the changing scope is predefined prior to the execution of the actual change process (Covell and Walker, 2013, p. 354). Further, the approach works on the assumption that the developed change objectives are static and have definite results and execution timelines. In its application process, the approach has three basic stages namely the unfreezing, moving, and refreezing stages. On the other hand, there is the white waters approach. This approach is based on the reality that organizational changes operate not only under internal influential factors but also external influence.

Therefore, it accepts the fact that changes scope and execution plan is not static and varied based on situation and external factors influence. Therefore, the approach is based on a flexible platform through which the change process roadmap is adjusted as need be. Based on the above review as well as the evaluation of the Heinz Company case study, it is apparent that the organization applies the white waters change approach through which the respective systems have the provision for changes as well as respective factories unique change roadmaps as per the situational and environmental factors influences contribution. Question 2: HGPS Implications of the OrganizationHaddadj (2003, p. 137) conducted a study to evaluate the role and implications of a change process.

In this regard, the study sought to evaluate the rationality and justification for a change process. Therefore, it was basically a cost-benefit analysis of organizational change processes. In its review, the review concluded that organizational change processes yielded increased benefits over the incurred costs, therefore its justification. On one hand, a change process enhances increased organizational operations efficiency, an ingredient imperative for the development and establishment of increased profit margins.

In addition, the change process and the associated employees’ involvement in the change process increases their skills, expertise, motivation as well as their ability in problem-solving. Therefore, the program resultantly increases its performance. Based on this argument a review on the Heinz Global Performance Systems (HGPS) establishes that the system facilitated increased management efficiency. Through the global platform, the factories can benchmark performances and best practices against each other. In addition, the system allows for increased technology use in organizational factories.

For instance, the Brisbane factory, as a result of benchmarking support under the HGPS program has to enhance technology use it its management process. In this regard, the system application has allowed or increased the use of hourly update charts and boards that demonstrate performances, allowing for corrective and proactive production operations strategies. Further, the program training initiative and its increased empowerment and use of employees in their management systems have facility employee empowerment, career development, and improved motivation. Therefore, this report review establishes that the organization change process, its management structure, technology use, and workforce motivations have been improved. Question 3: HGPS role in Fostering Creativity and InnovationInnovation is a result of creativity.

Lau (2013, p. 11) described creativity as the process and approach through which individuals rationally defy the rules of logical thinking and develop abstract ideas that are executed ad adopted as innovations. Therefore, the authors argue that logical thinking inhibits creativity and innovation. As such, in order for organizations to enhance and encourage critical thinking, it is imperative to reduce bureaucracy and traditional cultural perspectives.

Increased employee empowerment and the decentralization of an organization's decision-making process serve as key among creativity and innovation enhancement factors. Based on this, an evaluation of the Heinz Company HGPS change approach reveals that it supports employee empowerment and support. In this regard, the approach entrusts with respective factory employees with the mandate of developing their factories to change unique roadmaps, an approach encouraging creativity and innovation in the organizational workforce. Therefore, the organizational change process supports creativity and innovation. Question 4: Barriers to Organizational Change ProcessMcGuire and Hutchings (2006, p. 193) conducted a study evaluating the nature and challenges facing organizational change processes.

In the review, the study established that organizational change processes face both internal and external challenges. Therefore, it is accurate and correct to presume that the HGPS change process encountered internal problems such as lack of labor experience and decision-making capability. As such, this exposed the change process to the risk of poor decision making. In order to overcome this challenge, as already evidenced by the case study, the organization resulted in staff training as a staff empowerment program.

Moreover, externally, the organization faced the challenge of ecological diversity for its dispersed factors. Subsequently, it overcame the challenge through the adoption of diverse change process road maps for the respective industries. ConclusionIn summary, this report evaluates the concept of organizational change, with a case study on Heinz Company. In its review, the report evaluates the change approaches and models, implications of change in an organization, the role of change in facilitating organizational creativity and innovation, as well as challenges facing organizational change process. Conclusively, this report resolves that the white waters approach is ideal for continuous approach changes.

Further, it establishes that despite the internal and external change challenges, it has great implications on organizational creativity and innovation levels. Therefore, the report concludes that organizational change is a significant development worth management support and finance.


Covell, D., & Walker, S. 2013, Managing sport organizations: Responsibility for performance, Routledge, London.

Haddadj, S. 2003, "Organization change and the complexity of succession: A longitudinal case study from France", Journal of Organizational Change Management, vol. 16, no. 2, pp. 135-153.

Lau, J. Y. F. (2013). An introduction to critical thinking and creativity: Think more, think better. Hoboken, N.J: Wiley.

McGuire, D. & Hutchings, K. 2006, "A Machiavellian analysis of organizational change", Journal of Organizational Change Management, vol. 19, no. 2, pp. 192-209.

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