The paper “ Strengths and Weaknesses of Etisalat Company” is a thoughtful variant of the case study on management. Total quality management consists of all the aspects and steps taken by an organization to ensure the services they offer to customers are of good quality and that they satisfy the customer's demand. Total quality management aims to improve the productivity of an organization as well as the quality of the products being manufactured and offered to customers (Alira et al 2005). Without total quality management, an organization cannot be able to compete effectively in the market because the customers will not be satisfied with the company’ s products thus will seek better services elsewhere.
Total quality management can be achieved by training and developing the skills of the employees, motivating them, and effective leadership as well as effective implementation of the company policies and procedures. This paper will discuss the total quality management with reference to Etisalat Company which is a telecommunication company. Etisalat is a company of telecommunication networks which is operating in the Middle East, Asia, and Africa. Currently, the company is operating in more than 18 countries (Etisalat 2013).
According to the statistics of 2012, Etisalat Company was among the best performing network companies in the world and it was ranked number among the world’ s largest telecommunication companies. In February 2012, the company recorded total revenue of USD $8.4 billion which is a clear indication that the company is performing well in the market. In this report therefore I will discuss the total quality management principles applied by the company to gain competitive advantage, strengths and weaknesses of the company with solutions, benefits of TQM, criteria for getting an ISO certificate, and the 5 GAP model analysis. Principles of TQMThe first principle which is being applied by Etisalat Company is to satisfy the customers.
The customers are the most important stakeholders of the company because they buy the company’ s products and provide feedback to the company on their satisfaction (Goetsch & Davis 2010). In this regard, Etisalat Company has put the customers in the first priority as they determine the success of the company.
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