The paper "Problem Solving Process of Creativity - Wallas’ Model" is an outstanding example of a management essay. Creativity is cited as a core competency in finding solutions to problems and/or challenges. Often, creativity requires that a person uses his imagination, logic and/or intuition in order to come up with plans and/or solutions. Creativity is especially relevant in problem-solving. Andreasen (2011) however notes that while the importance of creativity is noteworthy, very little is known about the nature of creativity or its basis. Neural processes are especially cited as important in the creative process.
Unfortunately, not much has been discovered regarding what happens at the neural level for creativity to be present. In literature, different scholars have come up with different models to try and explain how creativity occurs. This paper provides a critical analysis of two theories of creativity namely the Wallas’ Model of the Creative Process and the Whole Brain Model. The paper will use examples to illustrate several pointers that will be raised in critical analysis. The Wallas’ Model of the Creative Process The Wallas’ model was developed by Graham Wallas, a psychological researcher who wanted to understand how people obtain creative solutions to problems or issues facing them.
Wallas identified a four-stage process that began with preparation. During preparation, Wallas (cited by Williams 1987) indicates that a person defines the need, desire, or problem and gathers information regarding the same. In this stage, a person would further verify solutions that would be acceptable in addressing a prevailing desire, need or problem. Wallas identified incubation as the second stage, which involves stepping away from an issue or problem and letting the mind contemplate it.
Contemplating the issue or problem can take a few hours, weeks, months or even years. In this stage, a person can actively seek solutions in his environment. The third stage in Wallas’ model is the illumination stage, where after a period of contemplation, the mind comes up with ideas and insights which are used in forming solutions to an issue or problem. The final stage in Wallas’ model is the verification model where a person applies ideas and/or insights attained in the illumination stage to the desires, needs, or problems identified in the preparation stage.
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