Essays on Max Adventure Recreation Service Case Study

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The paper "Max Adventure Recreation Service" is a perfect example of a case study on management. The report identifies and describes Max adventure recreation service and critiques its approach to marketing and risk management. It throws light on the background of Max’ s services. It also discusses the marketing approaches of the organization. A short description of risk management involves in Max’ s recreation activities has been given in the report. There are literature reviews along with the methodology and some recommendations. The main purpose of the paper The main purpose of the report is to bring forth some important points that make Max a well-structured adventure recreational service organization.

Some of the common and best marketing practices and risk management criteria of the organization have been discussed. The report stresses the importance of information regarding the marketing of Max adventure recreation activity. Sources of information After a thorough study of sources like Outdoor recreational Industry Council, Australia (ORIC), Outdoor Council of Australia (OCA), Ewert, and Hall the report has been finalized. Besides, there are other sources of information that help to make this report authentic. Main findings The main finding of the report is the basic definition of adventure recreational services and its approach towards marketing and risk management.

The report also based on the trends and changes that boosted the industry a couple of years ago. Conclusion and Recommendations The report concludes with the growing importance of the adventure recreation service industry and how the adventure recreation activities gaining popularity despite high-level of risk. The paper recommends that Max needs some additional thought and development to improve its current situation. It also recommends that the marketing approach of Max needs a highly activity-oriented segment emphasizing sophisticated levels of experience and expertise. Produce a report that identifies and describes an adventure or recreation service and critiques its approach to marketing and risk management 1.

Introduction Adventure recreation services programs and facilities significantly enhance the quality of life. Offerings under recreation services have changed and expanded as the time swiftly passes on. The fast-changing work culture and tough competition to go ahead makes life full of stress and anxiety. Adventure recreation services provide some solace to this community by giving them the platform to ease the pain and exertion of a globalized economy.

The main advantage of this service is to develop healthy communities.


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Buckley, R.C., 2004, Environmental Impacts of Ecotourism, CAB International, Oxford.

Ewert, A. W., 1989, Outdoor adventure pursuits: foundations, models, models, and theories. Columbus, OH: Publishing Horizons

Ewert, A. W. & Hollenhorst, S. J., 1989, Testing the adventure model: Empirical support for a model of risk recreation participation. Joutmal of Leisure Research, 21, 2, 124-139.

E. Jerome McCarthy & William D. Perreault, 1998, Basic Marketing: A Global-managerial Approach, Mcgraw-Hill College; 13th edition.

Hall, C.M., 1992, Adventure, sport and health tourism. In B. Weiler & C.M. Hall, (Eds.), 141- 158. Special Interest Tourism. London: Belhaven Press.

Hall, C.M., & Weiler, B., 1992, What's special about special interest tourism? In B. Weiler & C.M. Hall, (Eds.), 1-14. Special Interest Tourism. London: Belhaven Press.

Iso-Ahola, 5., 1980, The social psychology of leisure and tourism. Dubuque: Wm. C. Brown Co.

Outdoor Council of Australia Inc. (OCA), 2006, Report: To develop and promote a professional community that provides quality outdoor experiences.

Outdoor recreational Industry Council, Australia (ORIC), 2006, The 2006 ORIC Conference "Walk the Talk": Putting into Practice.

Priest, S., 1992, Factor exploration and confirmation for the dimensions of an adventure experience. Journal of Leisure Research. 24 (2), 127-139.

Schuett, M. A., 1993, Refining measures of adventure recreation involvement. Leisure Sciences. 15, 205-216.

Schrader, M. P. & Warm, D. L., 1999, High-risk recreation: The relationship between participants characteristics and degree of involvement. Journal of Sport Behavior. 22 (3), 426-443.

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