The paper "British Heart Foundation Internal and External Environment" is a perfect example of a business case study. The British Heart Foundation (BHF) is a UK charity organisation established in 1961 by medical professionals who were concerned about the increasing heart diseases and high death rates resulting from heart diseases. They then decided to fund extra research into the causes of heart diseases, teach the public on preventive measures to avoid developing such diseases and provide free diagnosis and treatment. The organization has been funding various activities including education, care and cardiovascular research.
BHF relies mostly on voluntary donations to meet its goals, though part of its income is obtained from investments. It also collaborates with other organisations in combating disabilities and premature deaths resulting from cardiovascular disease, which helps it to attract income from other sources such as government grants and contracts (BHF, 2012). BHF internal and external environment BHF has a chain of charity shops throughout the UK as well as in Scotland and Wales. According to Retail Technology Review (2011), the organisation had established over 600 retail shops and over 80 furniture and electrical shops by 2010.
On average, the retail shops have been making approximately 13 percent of the organisation’ s annual income in recent years (Retail Technology Review, 2011). These shops are staffed predominantly by slightly more than 10,000 volunteers. Each of them has a manager, a shop assistant and in some cases, a retail assistant, all of whom are paid. According to BHF (2012), the organisation focuses on five major goals in addressing the issue of cardiovascular health. First, BHF is involved in continuous research into the causes of heart-related diseases and has more than 260 nurses providing free care services for individuals with cardiac diseases across the UK.
Secondly, it provides vital information related to the causes of heart diseases and efficient prevention methods in order to help people to reduce the risks of developing heart diseases.
American Heart Association 2007, “Financing Cardiology Research: The British Heart Foundation,” Journal of American Heart Association, vol. 115, pp. 85-90, accessed 25 February 2011 from http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&sqi=2&ved=0CCMQFjAA&url=http%3A%2F%2Fcirc.ahajournals.org%2Fcontent%2F115%2F18%2Ff85.full.pdf&ei=iDtLT7eZIqbI0QXVk4H-DQ&usg=AFQjCNEpF3a9NTreeBrvsXAAQ6JKqeI3ww&sig2=QeHhFBwpwzDEscq51K2Nbw
Berke, D, Kossler, M E & Wakefield, M 2008, Developing Leadership Talent, John Wiley & Sons, London.
British Heart Foundation 2012, “About BHF,” accessed 25 February 2011 from http://www.bhf.org.uk/about-us/what-we-do.aspx
Civil Society 2011, “Animal Aid calls for donation boycott of top medical charities,” accessed 25 February 2011 from http://www.civilsociety.co.uk/fundraising/news/content/9869/animal_aid_calls_for_donation_boycott_of_top_medical_charities
Henry, A 2008, Understanding Strategic Management, Oxford University Press.
Jowett, N, Thompson, D R & Boyle, R 2007, Comprehensive Coronary Care, Elsevier Health Sciences, London.
Retail Technology Review 2011, “British Heart Foundation finds that The Retail Suite from Itim is the key to growth,” accessed 25 February 2011 from http://www.retailtechnologyreview.com/absolutenm/templates/retail_supply_chain.aspx?articleid=1516&zoneid=1
Saxton, J & Guild, M 2010, “It’s competition, but not as we know it,” accessed 25 February 2011 from http://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.nfpsynergy.net%2Fincludes%2Fdocuments%2Fcm_docs%2F2010%2Fi%2Fits_competition_2nd_edition_october_2010.pdf&ei=dZxKT_HSPJDY8gOz-u2qDg&usg=AFQjCNEEZ-a_Ma6xroihyXAx6J8fJMZZMA&sig2=-pSc1fz4x9OTMC8rHkuxSA