The paper 'Public Involved in the IKEA Product Recall" is a good example of a marketing case study. Product recall takes place when a product violates consumer product safety regulations. This is often carried out in order to limit the blame for corporate negligence and for protecting the business reputation. A product recall is a public concern because it concerns business reputation. While product recalls can ruin the company’ s image if not properly managed, public relations seeks to ensure this image is well protected. The public involvement in the product recall includes government agencies, staff and the employees of the concerned company, other businesses involved in the distribution channel and the consumers.
It is important to maintain business-to-business communications because this helps in maintaining the image of the company. Some of the ethical and legal issues involved in product recall include honesty, truthfulness, fairness and adherence to the legal requirements. However, product recalls often encounter significant problems such as misinterpretation, and exaggerations, especially by the media. An important point to note is that communication efforts can only be considered successful if they are incorporated in responsible behaviour, since this can continue to ruin the company’ s image. 1.0 Introduction Every country has consumer protection laws that protect clients from harmful manufactured products.
Such laws have certain requirements in focus on product recalls, which have greatly increased in contemporary time. A product recall is defined as a process by which defective goods are retrieved from clients and thereafter, providing such customers with compensation (British Retail Consortium, 2003). Manufacturers usually carry out product recalls due to safety concerns over defects in manufactured products that may harm consumers.
Though recalls are expensive to a company, the effort is essential as it prevents damages and limits liability for corporate negligence that may cause expensive legal penalties (Robert, 2000). This report focuses on product recall IKEA.
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