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New Product Analysis - Apples iPhone 6
The paper "New Product Analysis - Apple’s iPhone 6" is a great example of a marketing case study. Apple Inc was established in 1976 as a partnership Steve Jobs, Woszniack and Wayne (Jinjin, 2013). The company's innovative computer designs increased its popularity with time. The exit of Steve Jobs in 1985 left the company facing hard times, as sales stagnated. However, the return of Steve Jobs in the late 90's helped the company rise to the rank of one of the most profitable firms in the ...
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Consumer Behaviour Marketing Product and Target Market
The paper "Consumer Behaviour Marketing Product and Target Market" is a good example of marketing coursework. “On the Move” is a lifestyle magazine published by Populist Publishers and circulated in major urban areas in Australia. The magazine targets the young ambitious woman aged between 17 years and 25 years of age. Unlike other lifestyle magazines targeting young women in the Australian market, this magazine will address the need of all women regardless of their body sizes or looks. ...
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Toyota Motor Corporation Australia - Product Development Process
The paper 'Toyota Motor Corporation Australia - Product Development Process" is an outstanding example of a business case study. The purpose of this flow chart is to describe how this assignment will be done. It shows the various steps that will be taken in order to conduct the research needed to finish the work. Overview of the organization Toyota Motor Corporation Australia Toyota Motor Corporation Australia Limited (TMCA) manufactures sport utility automobiles, and four-wheel drive cars ...
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Holden Barina Product Line in China
The paper “Holden Barina Product Line in China" is an engrossing variant of case study on marketing. Holden Barina, a product line of GM Holden is one of the outstanding products in the automobile industry. GM Holden currently operates majorly in Australia. For the company, Holden Barina has remained a significant product line since 1856 when the company first launched the sale of cars of this product line. Though at this time the company operated as Holden, it was acquired by General Motors ...
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Estruck's Marketing and Product Objectives, Target Market, Point of Difference, Product Positioning, Marketing Program, Distribution
The paper “Estruck’s Marketing and Product Objectives, Target Market, Point of Difference, Product Positioning, Marketing Program, Distribution" is a forceful example of a case study on marketing. The product market focus of Efficiency Motors would rely heavily on the firm's strategic decisions in the previous periods and on the firm’s overall goal. Efficiency Motors (Firm E) currently offers three products that target the 2F and 4F market (Effiz), 3U and 5U market (Euro), and the ...
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Episode write up on product operation management
Task Episodes write up on "product operation management” Introduction The product operation management entails the procedures that are followed when the item is undergoing the manufacturing process, each of which is determined by the type of product being made. The product design and the steps in the production process are determined by the process planning and design of the factory. The process planning engineers determines the functions of each process as well as the plant location and the layout. ...
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An Introduction of New Product in UAE
An Introduction of New Product in UAE The United Arab Emirates is located in Southwest Asia, strategically near a vital transit point for World crude oil (Khalaf, 53). It borders Qatar, Saudi Arabia and Oman, having its actual size unknown because of disputes regarding its islands and lack of separation of some of its borders with other countries, for example Saudi Arabia. Its climate is generally hot and dry, having the average temperature hit above 40 degrees Celsius during some months like July ...
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How Local Culture Influences Product Adoption
The paper “How Local Culture Influences Product Adoption” is an exciting example of the term paper on marketing. This study presents a conceptual model focusing on cultural factors that influence product adoption. The study focuses on firm adoption status as the only dependent variable. Adoption status is the observation on whether or not a firm has adopted or is likely to adopt a product. Exogenous variables, in this case, are macro-level, mezzo-level, and micro-level factors influencing ...
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Marketing Introduction of White Freshener Product
The paper "Marketing Introduction of White Freshener Product" is a good example of a marketing case study. Millions of products and services are available to consumers across the world. Despite these, more new products and services continue to emerge in the market with more features and values for money to customers. The product that needs an introduction in the market is new toothpaste, ‘White Freshener’. The toothpaste has many features that will play a key role in attracting ...
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Product Lines and Service Lines - Wesfarmers Limited
The paper "Product Lines and Service Lines - Wesfarmers Limited" is a great example of a marketing case study. Wesfarmers Limited one of the largest listed companies in Australia. It's headquartered in Perth. Wesfarmers Limited deals with a wide variety of product and services. Some of its business operations include office supplies, home improvement, liquor, supermarkets, convenience stores and hotels. It also engages itself with industrial interests including coal, industrial safety products, ...
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Assessment On Product Design And Development
Title: Analysis and evaluation of the coke soft drink design and development process.A product of a Coca-Cola multinational Company.(2012)INTRODUCTIONThis project will highlight the basic principal of product design and development with a clear focus on the design and production of the Coke soft drink, a product of the Coca-Cola Company. Various stages of product design and development at the Coca-Cola Company will be discussed at large. Each stage of the project will be explained with examples on ...
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The Pursuit of New Product Development
The paper "The Pursuit of New Product Development" is a great example of a Marketing Case Study. SportUNE was formed in 1938 with the aim of boosting sporting, fitness, and health-related programs. Over the years, SportUNE has demonstrated greater effort in ensuring that sport, exercise, and health-related programs are accessed by the students and the community at large. This has played a significant role in the educational requirements and objectives by enabling students to balance education and ...
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New Cadbury's Product Objective and Characteristics
The paper “New Cadbury’s Product Objective and Characteristics" is a breathtaking example of a case study on marketing. Cadburys has been in existence and has become a leader in confectionery. The company has been able to develop its product line and launch various variants. The recent launch of Cadburys Dairy Milk Silk which has more butter and cocoa for the premium segment is being looked at. The analysis of the marketing strategy and the customer feedback helps to see that the brand ...
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Marketing strategies for a product launch (canada)
Marketing strategy for product launch Marketing strategy for MouthX launch Establish the launch plan: Product launch is a long process that involves a number of people whose individual input determines success of the process. Some companies do this event as a one off event; this is very inefficient since in developed countries like Canada have consumers who use numerous channels to access information. My team creates process timelines to ensure MouthX is released at the appropriate time in the market, ...
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Product Managers of Socially Harmful Products
The following paper entitled 'Product Managers of Socially Harmful Products' is a perfect example of a marketing term paper. Marketing any product or service carries with it strong ethical responsibilities. Most marketing decisions have ethical ramifications on whether business executives realize it or not. In a Gallup Poll study (1983) “which judged the ethical standards of various occupations, salespeople and advertising practitioners were ranked at the bottom of ethical standard scale”. ...
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Special Offer of New Milk-A Product
The paper "Special offer of New Milk-A Product" is an outstanding example of a business assignment. Listening according to the University of Canberra (2012, p.63) is not accidental; instead, it is focused and purposeful. For this reason, it needs both effort and motivation. People utilise different styles of listening, depends on their purpose as well as preferences. Appreciative Listening: The people listen purposefully to sounds they appreciate. It can be used to so many situations or people, ...
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Bankruptcy and Product-Market Competition
The paper "Bankruptcy and Product-Market Competition" Is a great example of a Marketing Case Study. According to Kotler & Armstrong (2016, p. 37), a firm’s marketing strategy describes the customers that the company will serve and how it will create and deliver value to the identified customers. A marketing plan then defines the actual program that the business will follow to realize its objectives. The marketing plan consists of a marketing mix which describes the product to be offered ...
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Product Design and Marketing of OMSI
The paper "Product Design and Marketing of OMSI" is an outstanding example of a marketing case study. OMSI is top computer hardware manufacturers in the United States. The company had become old fashioned and the prices on its products had become slipping as it had in the innovative development of its products to go in line with the advanced technology. Other market leaders and innovators like Logitech and Microsoft had put into the market new and advanced products that had met the growing demands ...
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Value of the Product for the Customer
The paper "Value of the Product for the Customer" is a wonderful example of a Management Case Study. The product name is BlackBerry Bold Smartphone. This Smartphone family was launched in 2008 with the Model 9000 (Sweeny, 2009). Subsequent models like the shrunken BlackBerry Bold 9700 and the Tour 9630 were released in 2009. The 9650 and 9780 Models, refreshed with OS 6 were released in 2010. The current flagship, BlackBerry Bold 9900/9930 was released in 2009 together with the 9788 and 9790. The ...
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Boundary Objects in New Product Development
The paper "Boundary Objects in New Product Development" is a great example of a Marketing Case Study, ADT security Corporation is one of the biggest security companies in the world. This company was founded in 1974 and has been providing its services in over 35 countries around the world, with its headquarters at Boca Raton, FL in the United States of America. This company was founded as the gold and stock company in 1876 that sent telegraphs around the United States of America. The president of ...
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