The paper "Professional Business Communications - Tangle Corp" is a good example of a business case study. Ober (2009) defines business communication as the sharing of information between individuals in the same firm; this type of communication is done mainly for commercial organizations. Business communication ensures that the organization is efficient in doing its functions and meeting the demand of its customers. Guffey and Loewy (2012) list the following as being the primary essentials of business communication; structure, clarity of the message, consistency, medium of passing the message and relevancy.
A business proposal as a plan that persuades its readers to accept the writer’ s ideas; in another word, it is an action-oriented report. The line management teams of the Tangle Corp have decided to use the business proposal to highlight the problems that face the current CRM system and propose a solution to the problems. This paper will major in these elements by examining if the junior employees of Tangle Corp have used them correctly in their business proposal to the senior management. The paper will go further and make recommendations for any changes to be made on the proposal to make it more efficient in its purpose.
It will analyze whether the proposal has followed the required structure of a business proposal, how relevant is the issue the employees are raising to the company’ s primary mandate? Moreover, the company will analyze the consistency of the message being passed across by the employees, the clarity of the message the workers are giving or whether they used the proper channel to give their message. Although the proposal has tried to stick to the business proposal structure, it does not meet the required standards of a business proposal and for that reason, refinements have to made to make it better.
The structure of a business proposal affects how it will be absorbed and understood by the senior managers of Tangle Corp since they are the target of the proposal. The plan should be in a manner such that the objective audience can quickly locate the opening statement, the body, and the closing statements. The opening statements of a business proposal are the executive summary and an introduction.
The executive summary gives the reader a synopsis of what the business proposal contains while the introduction part gives the reader information about the problem being solved. The junior employees of Tangle Corp have the executive summary but there is no introduction to the business proposal. The adjustment that should be made to is the introduction part that came before the executive summary should be blended with the executive summary, this way the managers will be able to find the information they require easily. The writers of the proposal should furthermore include an introduction to the business proposal.
According to Kuiper (2009), the role of a business proposal is to encourage someone else to act on something that will be of use to the organization. This is why the introduction part is crucial in any business proposal; the junior employees should have included this part to bring in the attention of the managers that there is a problem with the CRM system. Instead, the proposal skips this part and goes direct to identify the problem. The writers of the business proposal should first explain what the CRM does; this explanation comes at the end of the proposal instead of the introduction part of the message.
For any business proposal to be a success, the structure should be followed to the latter as Zavala (2012) suggests.
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