The paper "Business Intelligence for EcoClean Company" is a perfect example of a finance and accounting assignment. This report is established after analysis of performance data for EcoClean Co. using Excel and Access for critical business intelligence analysis. The purpose of the report is to provide a critical analysis comparing benchmarks and real trends on the annual sales and sales staff performance of EcoClean Company for their kitchen, cleaning, and laundry products in the company’ s three retail outlets in Sidney, Brisbane, and Melbourne for the years 2010, 2011, and 2012. The report addresses the following: First, the management performance of each channel in the year 2012 based on a 95% benchmark; second, criteria-related performance by channel; and third, ranking for each product for each channel. Management Performance Report for 2012 This section of the report addresses and compares the sales performances in the three channels for the year 2012 when a 95% benchmark was set by the CEO for all sales. Sales Performance by Channel The 2012 total sales for Sydney were $ 233,071 or 103% of the targeted sales.
The total sales for Brisbane were $216,403 or 98.5% of the targeted sales.
Meanwhile, the total sales for Melbourne were $44,545.50 or 80.8 % of the targeted sales (See Appendix 1 for each sales rep contribution to the company). All the sales representatives from Sydney performed above the benchmark leading to the highest sales in Sydney. Meanwhile, all sales representatives from Melbourne performed below the benchmark leading to low sales generated by the state. The three states have similar business environment and heritage (Victorian Government Department of Infrastructure, 2000), in addition to similar products being marketed by the company.
Therefore Sydney and Brisbane performed well because of the aggressiveness of the sales team as compared to that of Melbourne. It is possible that the Melbourne team a change management tactics to improve sales.
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