The paper "Business Strategies in Marketing" is a great example of an essay on marketing. Sales strategy is a deliberate and thoughtful activity that business owners use to achieve their desired goal which is particularly increasing their sales. In this regard, places and time to make a sale are determined through a rational process to facilitate the achievement of the highest profits. To develop a strategy, a plan has to be laid down since it is meant for future objectives. Effective approach involves understanding the target market, networking, and surveys, building relationships, and conducting a follow-up monitoring program. The idea is aimed at attaining the sales opportunities to rigor on what works and to get rid of what does not (Pride & Ferrell 2006, 47). The rationale of the sales strategy is to analyze the business sales cycle to meet long term goals. Categorically, the strategy can be direct or indirect. The former means the salespeople are talking directly to the consumers about the product features compared to others, while in the latter case talks on the features unavailable to the competitor’s product or services.To improve sales, business owners must also look at the best channels of distribution of goods and services to the end-user or ultimate purchaser. This strategy focuses on how to reach the target market, however, to accomplish this, factors that have to be considered include, business location, market location, how to reach the market, stock warehousing, and transportation logistics. Businesspersons debate on whether to distribute their goods or services directly to the consumers or through the middlemen (Pride & Ferrell 2006, 53-63). Nonetheless, the ultimate aim is to reach the consumers faster, efficiently, and with minimal costs involved. It is worth noting that distribution is an important element of marketing is getting the best product to the customer at the right time.