Essays on Business Intelligence - Tesla Motor Case Study

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The paper "Business Intelligence - Tesla Motor" is a perfect example of a marketing case study.   Tesla Motor is a producer of electric cars that have been in operation since 2003 following the collaborative practices of the engineers in Silicon Valley. The engineers were on a mission to make a product that would prove the potential of electric vehicles acting as a substitute for the fuel-powered automotive. Tesla Motors is also a producer of advanced electric vehicle powertrain components for other vehicle manufacturers such as Daimler and Toyota. The company central headquarter in Palo Alto, California and operates other fully-owned subsidiaries in North America, Europe, and Asia.

The company boasts a labor force of over 2000 employees. It operates about 31 stores and other service locations (Liu et al. p. 1). Tesla is on a mission to provide high performance and electrically powered cars affordable to the average consumer. The first Tesla product to hit the market was Tesla Roadster, as purely electric operated sports care in 2008. Model S is a luxury sedan vehicle built to ensure zero-emission through technological advancements. Another famous model by Tesla is model X delivered to the market in 2014 (Liu et al.

p. 1). The audience for business Dashboard on Tesla Dashboards are considered as diagnostic tools necessary in offering a quick overview to the managers concerning the performance of the company at a given time. Dashboards are types of decision support systems. They are visual and interactive performance management tool that provides a summary of important information necessary to help attain specific organizational goals. the dashboards make it possible for uses to identify, explore and communicated areas experiencing problems and in need of corrective action (Velcu & Yigitbasioglu, p.

41). Dashboards use visual and functional features in a process aimed at improving cognition and interpretation. The different users of the dashboard have specific requirements of the information that they are seeking to acquire. The front-line staff uses the dashboard to monitor inventory. The middle managers find dashboards useful in analyzing lagging measures. The executive management finds the dashboards useful in evaluating the strategic performance of the organization with regard to the objectives. The management of Tesla will be the main user of the dashboard for the company.

They will need this for carrying out monitoring of the performance of the Tesla electric cars in the market, for the planning process, and communication. The management uses the dashboards to carry out monitoring where they measure the day to day performance by checking the metrics and making a decision on corrective action. Through the use of the dashboard, the management will be able to ensure that the consistency by aligning measures and measurement procedures on all business units.

The dashboard helps the management communicate the performance and values of an organization to the relevant stakeholders such as the shareholder (Velcu & Yigitbasioglu, p. 42). The suppliers of Tesla find it useful to have the dashboard for the company as it helps them determine their bargaining power with regard to the nature of goods that they supply for the company. Tesla requires different supplies from different supplies to maintain their production. It is noted that for the Tesla Model S, 33 suppliers were required. The suppliers use the dashboards to determine the performance of the company and assess the importance of their production to the production process.

This helps them in setting prices in accordance with their own interests.

Works Cited

Bara, Adela, et al. "A Model for Business Intelligence Systems Development ." Informatica Economica Vol 13 ( 2009): 90-107.

Chen, Yurong and Yannick Perez. "Business Model Deign: Lessons Learned from Tesla Motors." Research Gate (2015).

Horakova, Marketa and Hana Skalska. "Business Inteligence and Implementation in a Small Enterprise." Journal of System Integration (2013).

Presthus, Wanda and Carlos Canales. "Business Intelligence Dashboard Design." (2014).

Tesla Motors. "Form 10-K." (2014).

Tesla Motors. "Tesla Fourth Quarter & Full Year 2015 Update." 2016.

Velcu, Oana and Ogan Yigitbasioglu. "The Use of Dashboards in Performance Management ." The International Journal of Digital Accounting Research (2012): 39-58.

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