The paper "Stakeholder Analysis of Denver International Airport " is an outstanding example of a management case study. Successful project’ s secret lies in the definition of the project itself. Every project has three basic objectives; scope, cost and time. Watchful planning of these objectives can lead to a victory that is done in the earlier stage of the project life cycle. Denver International Automated baggage system was a failed project practically and in terms of project management practices. This project was considered to be overly ambitious because of its uniqueness.
There was numerous factor that leads to this failure. The main factor was the change in scope of the project because initially it was decided to build an automated baggage system then it changed into an integrated automated baggage system that makes this project very much complex. There was a short time to design, build and test the system before opening day so this result in excessive schedule pressure. The complexity was not realized earlier but after entering into so many implementation problems. Stakeholders of the project, the tenant airlines, were not involved during planning and scheduling stages so their requirements were changing and boosting up the costs, so futile stakeholder management.
In addition to this, there were so many technical failures and power outages that added up the costs. Company’ s burden of interest payments was increasing day by day. There was a lack of proper leadership and risk management. The project was lagging far behind the scheduled time and cost thus the opening of the system was delayed many times. The day when a demonstration of the system was held in public, it was a disaster too.
Thus, with the huge maintenance cost of one million dollars per month, Denver International airport reverted back to its old baggage system with the use of tugs and carts. Failure of Denver has lessons to be learned that during the planning of such a large scale project, there must be in-depth knowledge of the system and extensive amount of time must be sacrificed for proper planning, scheduling and implementation of these plans. Expert advice must be taken that could provide useful knowledge of risks and uncertainties that could happen.
In this paper, this project is being critically analyzed and emphasizing the importance of project management practices. Introduction Organizations use project management to accomplish their goals. It was used for external growth in past, but nowadays its use for internal growth of organizations is mounting rapidly like new product developments, providing value-added services to the customers etc. For this purpose, organizations undergo any short-term activities to produce an exceptional product or service that is known as a project that has a clear scope, cost and time. Not All projects are successful but they do fail mostly because of not defining the objectives properly that is the essence of the definition of a project. Denver International automated baggage system is the true example of a project failure according to project management practices such as scope changing, over costing and delayed in time.
The main objective of this system was to provide the city of Denver with the world’ s largest automated airport baggage handling system for efficient operations and thus to get a competitive edge, rather than the manual system being used earlier, that could course baggage to and from aircraft without human involvement in twenty minutes.
Other objectives of the project were the multiplying profits of airlines and to efficiently cover the long distances in the airport.