The paper "Recommendations to Moose Enterprise Pty Ltd " is a great example of a marketing case study. Humanity has an aggravated desire for music. This emanates from the notion that music is good for the soul and heals the brain. With these in mind, it is apparent that there is a market niche as there is insufficient music equipment developed for children. The global music industry estimates annual revenue of US$127.6 million by 2015, while 97% of customers are online music buyers. While seeking to acquire more competencies, it is imperative to produce music equipment that will segment the market to satisfy the prevalent children’ s demand.
Children require a device that will censor the immoral junk aired by other media vehicles. This move is intended to preserve the societal fabric that underpins humanity. In this report, marketing strategies, like SWOT, PESTLE, and segmentation choice, are highlighted seeking to attract and maintain children who have salient music-related needs. Competitor analysis and market mix strategies are central in aiding market penetration while dealing with new music equipment. This implies that the purpose of this report is to depict the unique features of the children musical equipment, analyze the current market, the internal organization, and allocate the target market to get the marketing goal.
In conclusion, this report will avail valuable recommendations that will harness Moose Enterprise Pty Ltd activities in the Australian market. It is worth noting that the report covers a period of one year. 1.1 Environmental scan Information is consequential in any scenario. This is because it harnesses decision-making antics fostering better livelihoods in the foreseeable future. While seeking to identify the most competitive decision, an environmental scan is indispensable.
An environmental scan involves the consideration of both present and future factors that will affect the direction and goals of the organization. An environmental scan encompasses both internal and external factors that affect marketing capabilities in an organization. With this information, it is prudent to indicate that, the SWOT analysis will be used to undertake a microenvironmental scan (internal organization analysis) while the PESTL theory is usable while undertaking the macro-environmental scan (external environment analysis) (Hauser & Shugan, 2008). 1.2 The organisation Moose Enterprise Pty Ltd is a toy manufacturing plant in Australia.
The company analysis indicates that there is a lucrative market niche emanating from children’ s musical equipment (Rooney, 2009). According to the SWOT analysis (refer to Appendix A), music has innumerable advantages in the life of humanity. Apart from being a source of entertainment, music also teaches children to be disciplined. In the instance that children discover music is a part of their being, they tend to impose strict compliance to instructions hence, enhancing their talents. For example, through music, children are aware of the importance of following their mentors.
In such situations, children will more often than not apply this training to be obeying their elders in the societal setting. Music is one of the best hobbies that teenagers engage in. Compared to indulging into different computers games, it is much better for teenagers to spend time practising by singing their song or by playing their favorite instrument. Additionally, if children have the opportunity to perform, they will feel a sense of achievement through the appreciation of others. There is a possibility that children can be inspired to follow the footsteps of their idols; as they can watch popular artists in today’ s generation.
However, there are some salient limitations or weaknesses including price fluctuations, advertisements, and the most serious threat being the IPod owning about 63% market share. Consequently, when seeking to minimize the organization’ s weakness, the threats from the external environment require adequate consideration. For this reason, an organization’ s strengths are harnessed by considering the opportunities of luring businessperson.
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