Essays on The Establishment of Donner Kebab Shop in Dubai Case Study

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The paper "The Establishment of Donner Kebab Shop in Dubai " is an outstanding example of a marketing case study.   This project plan gives an overview of the launch of a new business project in Dubai thus Donner kebab snack shop. Donner Kebabs are more popular in the United Kingdom especially England as take-away food and over the years it has been regarded as a meal on the healthy side. Though the Donner Kebab Snack shops are more popular in other countries other than the United Kingdom, there is no Donner Kebab shop in Dubai.

Therefore, establishing Donner Kebab Snack Shop in Dubai will be of great value both to the residents of Dubai as well as foreigners since most of them are usually forced to travel to other countries just to get this meal. Moreover, since this meal is usually common among foreigners my intention to establish donner snack shop will be of great success in Dubai as foreigners comprise a larger population percentage of approximately four million which is more than the original residents who comprise a population percentage of one million only. This project plan, therefore, gives, in summary, the project details, the marketing tools that will be used to market the product in Dubai as well as the project timeline. Project Brief This brief explains in details the establishment of donner kebab shop in Dubai by implementing ideas from England where so far there a various number of donner kebab snack shops.

Dubai is one of the largest shopping centers in the world hence putting up a donner kebab snack shop will be valuable as well as a great business opportunity in the country.

Additionally, the growing population, as well as ever-increasing tourist’ s inflow and the current economic growth in Dubai, is a major incentive for establishing this snack shop. The project plan will cover an in-depth overview of intended marketing strategies, pricing strategies, promotional strategies, intended product location and marketing objectives. The purpose of marketing primarily is to raise visibility and awareness of Donner kebabs, given the fact that Dubai has a vast number of taking way snack shops, donner kebab snack shop is a new idea hence it will need promotion especially to the residents.

The project plan too will cover risks associated with this business as well as the time deliverables and the benefits expected from the business. Project aims and Objectives The main objective of this project plan is to establish a donner kebab snack shop in Dubai which currently is not Dubai and primarily this involves borrowing ideas from England and implementing the Donner Kebab Snack shop in Dubai. Secondly, is to gain a tremendous growth and develop the business as far as Dubai snack shop market is concerned.

Thirdly, is to create awareness among various customers in relation to our new snacks in the market. Lastly, to ensure that our customers access our products more easily without any difficulties Definition of the business Description of the product This project draft is about launching a donner kebab snack shop in Dubai. Snack shop market has been over the years growing tremendously contributing to approximately 20% of the total gross income in Dubai. Doner kebabs are popular take-away food which consists of thin slices cylindrical block of minced and seasoned meat of beef, lamb, mutton, goat, chicken as well as pork.

In order to slice the meat into small pieces, the meat is usually grilled on a vertical rotating spit resulting to a complete donner kebab which in normal circumstances is usually served and eaten with unleavened bread, fresh salad as well as tomato sauce or chill sauce.

References

The paper "The Establishment of Donner Kebab Shop in Dubai " is an outstanding example of a marketing case study. This project plan gives an overview of the launch of a new business project in Dubai thus Donner kebab snack shop. Donner Kebabs are more popular in the United Kingdom especially England as take-away food and over the years it has been regarded as a meal on the healthy side.
Download full paperFile format: .doc, available for editing
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