The paper "Procter and Gamble Marketing Plan" is an outstanding example of a marketing case study. Procter and Gamble is a leading consumer goods multinational company that serves customers in more than 180 countries across the globe. It operates both locally and globally and deals with a variety of brands, which include beauty and grooming products, and household care goods, which are consumer, packaged and sold various stores such as drug stores, merchandise stores and grocery stores among others. The company being global has adopted a lot of innovation such that it also markets its products through e-commerce. According to Mello (2006), P& G is organized in segments and operates in five reportable segments, which report good profit margins.
It has also created massive employment opportunities in the various countries it operates. The company’ s market capitalization is higher than even the GDP of some countries. The company benefits from the quality and good packaging of their products because customers own up the brands increase their sales and eventually their profit. This report is focusing at providing information relating to the company’ s goal, values and mission of operation; it also provides information on the various issues facing the company as well as the analysis of its performance. Organizational Background The company, which was founded, by William Procter and James Gamble who were manufacturing candles and soap respectively is today the biggest organization in the production of consumer goods.
It is leading in manufacturing, marketing and distribution of snacks, baby care products, beauty care goods, home care products among others. The organizational structure of any company is an essential factor for its growth and sustainability; P& G has organized its corporate structure such that it can gain both a global and local advantage by being able to satisfy the customer needs in each country they have a market for their products. This is enhanced by the company’ s focus for dealing with similar competitors, applying the same technology in every country and having the same goals in providing for their consumers.
This has made the company focused on understanding the consumer needs in every country as well as being creative to meet them by having their departments well organized. The company also has centralized innovation teams, which enhance the growth of their organization due to enhanced growth in technology (Dodgson 2006). P& G also has good governance, which is supported by a well organized departmental and divisional leadership.
This promotes quality and consistency in meeting their customers’ needs. P& G being a multinational company exhibits a multi-divisional organizational structure where activities of each division are managed in the division making each division an activity center and have different names. This means that each division reports its own profit margin to the top management.
This organizational structure facilitates monitoring and bonding within the organization because each division has their own board of directors who monitor the activities carried out in their respective divisions and report them to the top executive who links with other divisions (Bartlett & Ghoshal 1999). Organisational Mission, Vision, Values, Goals and Strategies P& G Mission The core mission of the P& G is to better the lives of its customers. The company achieves this by offering superior quality of branded goods and services to improve the living standards of the costumers across the world. In return, the customer boosts the company’ s benefits in value creation, leadership sales, profit margin, prosperity of shareholders and the entire community (Northouse 2012).
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