Executive BriefWhen the organisation entered the World Wide Web, the effort first aimed to post information of the school to extend its reach among prospective students, parents and students. However, as the internet continue to offer rich opportunities for organisations, a website no longer serves as a luxury but an important communication and business tool. For most businesses and organisations, the internet's power in reaching out and enhancing the brand image of an organisation is realization that must be addressed and sought. Apart from this, the school eventually experienced several difficulties in its approach and strategy of the use of the web: unmanageable contents, easing the core departments with the burden of updating and administering web contents, among others.
Thus, the proposal to redesign the website of the school is right on time viewing the importance of cost-efficiencies, competitiveness and enriching the brand experience of customers or users of our current website. The Name-of-Your-Proposed-School Redesign Project proposes to implement heavy branding along with a look and feel that brings the public image and online presence more in line with the level of quality the school strives to present.
Improvements to navigation, usability and content delivery will be made to make school information and web services more accessible to stakeholders, while allowing for simple updates and routine maintenance of the content through administrative areas and content management. To begin with the project, the proponents set out several key objectives and goals that will guide the development of the website of the school. These are – Revamping the visual design and look of the website by ensuring that it is user-centred and implements heavy branding to adhere to the branding systems that the institution implement among other communication tools it uses.
The development of the content management system that will set the stage for content authors from the different school departments to take charge in ensuring accuracy and relevance of contents. The CMS is geared toward a more efficient collaboration between and among school departments. Redesigning the website of the school to increase the delivery of services via the cyberspace. There are few criteria that are deem helpful for the successful execution and implementation of this proposed project, namely - The redesign project, which contemplates the implementation of heavy branding, must meet the branding guidelines adopted by the school unless a rebranding effort will be staged. The school website must be intuitive, user-friendly, and sport a consistent and user-centred design. The content must be accessible, meeting standards setforth by the organisation. Users (prospective students, parents, teachers, students) are able to easily find or locate information they seek. Use of online applications increases. Content authors are able to publish and manage content more easily. Over all, implementing the proposal to redesign the website of our school is necessary in building the foundation for the organisation's vision of transforming it into effective eLearning institution. BackgroundLike most educational institutions, Name-of-Your-Proposed-School humbly entered the World Wide Web with the creation of its website and posting of school information such as history, admission policies, employment opportunities and others.
After realizing the power of the Internet as a communication tool, the school finally decided then to enter the cyberspace. Several years later, we have experienced what it means to have unmanageable volume and diversity of web content and the threat of competitions among other schools.
Likewise, our school experienced a number of hardships with regard to the following –