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Essays on Promotion of Recycled Water for Drinking in Frankston - Encouraging Action from the Target Audience, Media Plan to Gain a Market Share Case Study

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The paper “ Promotion of Recycled Water for Drinking in Frankston - Encouraging Action from the Target Audience, Media Plan to Gain a Market Share" is a thoughtful version of a case study on marketing. Times are changing and consumers need to be given preference in terms of accessing the best products which are engineered to satisfy their consumer needs and create a nice impression that they shall not get any other product better than this which fully satisfies their demands. As a company, we have developed a good product, we will ensure consumers get all the relevant information about it and create brand loyalty so as not to allow consumers to shift from our product to those of rivals. Frankston being an area with moderate rainfall and a large number of inhabitants, we as the city council have decided to come up with a wastewater management program aimed at making maximum use of any available wastewater, treating the water and selling it to consumers at marginally low rates.

This is aimed at ensuring all homesteads are well supplied with clean water for drinking, cooking and watering plants not to mention the water will be available for commercial use like washing of vehicles at car wash stations. Health of individuals especially children is very important, and Frankston being a purely residential area, it has many babies and they may be exposed to bad health if they consume untreated water which may arise if the child, for example, is swimming and happens to swallow contaminated water.

That is why we are encouraging all users to e connected to our water services and be able to enjoy clean water, which has a guarantee that you will always access it at your taps all day long. Frankston is a leafy town in Victoria, Australia which is mostly a residential suburb but it is in the process of re-establishing itself into a tourist destination given a large number of game animals in the area.

Most of the inhabitants are employed in nearby towns and so they do commute daily leaving their children in Kindergartens and Children’ s homes around that area. The area relies mostly on wells that are not so reliable in giving clean water more especially for the young babies who have to rely on the water from the locality most of the time.

Water for drinking at the moment is bottled and has to be purchased from retail stores. Our blue water will be used for drinking directly from taps, washing clothes and foods as well as for all general cleaning works. Our city council hospitals in the past have handled cased resulting from the consumption of contaminated water which can be costly to cure.

That is why we have decided to treat waster water and give a guarantee about its safety for all the consumers in the locality. We are doing this since we know that consumers like drinking clean water and that has pushed them to buy bottled water which is an additional expense of traveling to look for this precious commodity hence our guarantee that the products will be clean and free from any form of contamination. This arrangement is a good one given the fact that we shall be relying on waste water and not rain water to supply our consumers.

Waste water is quite a lot and it will assure us of continued supply hence our goal to make your supply stable is achieved.

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