The paper "Curtin College Target Market " is a good example of a marketing case study. Curtin College is one of the most sorts after tertiary institutions in Australia. The college was established 15 years ago and offers a wide range of courses from Pre University to year 1 equivalent programs. It is closely related to Curtin University. Curtin University was initially established as a western Australian institute of technology (WAIT) in 1986. Notably, Curtin College is a private institution that endeavors to guide students to the second year at Curtin University, the largest university in Western Australia.
It was then made to be a university and named after the former widely revered and highly influential prime minister of Australia, John Curtin. The university strives to show values of leadership, vision and community service. The university offers an innovative curriculum as well as world-class research. It has a dedication to serve the community. This report provides a promotional marketing campaign at Curtin College. Curtin College provides students with passage to Curtin University. The Target Market Curtin College targets students from the age of sixteen years to twenty-one years (16-21 years).
These are fresh graduates’ from high school. However, the college does not discriminate against age; it registers and allows students of above 21 years to study at the institution. However, this report focuses on the target market and that is students between age 16 and 21 years. The university accommodates both male and female students. In order to make learning and studying more convenient for its students, the college offers accommodation services to all willing students. This is of much significance to the students as a good percentage of the student population is from foreign countries.
The international students make up more than thirty percent of the student population. Most of the students are single, meaning that they do not have families. This enables the students to concentrate on their studies and hence score high grades. The mode of study in the university is open. There is full-time learning as well as part-time learning. This is another important aspect of the university. This is because it allows employed students to study. Some of the students studying in the college have casual jobs in the neighboring industries and businesses in domestic, retail and hospitality sectors.
Part-time learning does not affect the working students as they attend classes after their work shifts. Having part-time studies is very important as it helps students to be economically significant; they are able to cater for their college fees as well as other expenses. In addition, it enables students to have the first-hand experience in applying knowledge and skills in work. For example, part-time students taking economics and accounting are able to apply skills and knowledge gained from the college in their daily work.
This is the same case for students taking different courses. As indicated above, Curtin College has students from around the world. The presence of international students makes the college to be a world recognised institution offering world-class education. Some of the regions and countries that are represented in the college are South East Asia such as Vietnam, Malaysia, Singapore and Indonesia. East Asia has a strong interest in college as well. Other regions are the Middle East, Europe, Africa and Australia.
This also indicates that Curtin College is not only a better institution in entering university but also a better place for cultural diversity and exchange. The students learn a lot from various cultures, way of life and they get to enrich themselves with various life perceptions from the different cultures represented in the institution.
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