1.0 Introduction Carbon tax can be defined as a tax that is levied on fuel contents and more specifically on carbon dioxide emitted when fossil fuels are burnt. Therefore, carbon tax can simply be termed as carbon dioxide tax or can be referred to as CO2. Every fossil fuel including oil, gas and coal have some hydrogen and Carbon atoms. The bond between the Hydrogen and Carbon are the main sources of energy from the combustion of burning fossil fuels. It is important to note that in ordinary circumstances, carbon atoms are usually converted to carbon dioxide when a fossil fuel is burned.
CO2 which is an otherwise harmless gas then rises to the atmosphere and remains there trapping heat that has been radiated from the surface of the earth which in turn results to global warming and other climate changes which are harmful (Carbon Tax center, 2012). On the contrary, non combustion sources of energy like sunlight, wind, atomic fission and falling water have no ability to convert carbon into carbon dioxide. For this reason, carbon tax is a tax that regulates use of only fossil fuels.
The content of carbon in each fossil fuel is known with certainty and so is the amount of carbon dioxide that is released when the fuels are burned. For this reason, administration of carbon tax is simple as there are no problems in measurements or documentation (Carbon Tax center, 2012). . 2.0 Target market AnalysisThis Information Marketing Campaign is targeting all business sectors including energy industry, steel industry, mining, utilities, building materials companies, transport and logistics. The IMC is also targeting the households who also use fossil fuels.
According to a report released by National Greenhouse and energy Reporting in 2010, emissions amounting to 73% are generated by two sectors namely mining (25%) and Utilities which emit 48%. The other sectors which emit most are energy with 7%, building materials with 3%, transport and logistics with 3%, steel with 4% and energy 7 % (Carbon Tax center, 2012). 3.0 Literature reviewGlobal warming refers to a situation where the temperature on the earth surface increases heats up when greenhouse gases such as methane, carbon dioxide and nitrous oxide trap light and heat in the atmosphere of the earth from the sun which in turn increases the temperature on the surface of the earth.
This is harmful to plants, animals and even human beings. Greenhouse effect refers to a situation where the temperature of the earth rises as a result light and heat being trapped in on the atmosphere of the earth. This can be compared to heat that has been trapped in a car on a hot day. As the day gets hot, the car gets hot due to light and heat that has been trapped in the car by going through the window but is unable to get out.
This is the same effect that greenhouse has on the surface of the earth. The heat and light is able to get into the atmosphere of the earth but it is not able to get out. At times, the temperature could change in a helpful way. For instance, the greenhouse effect may make the earth a better place to live in that without this effect the earth would freeze or would be too hot.
The earth would freeze at night since the sun would have set. There would be no heat light and sun heat to keep the night warm. At day time and especially in summer, it would be too hot since the sun would be up in the sky with no atmosphere to filter it and therefore animals, plants and people would be exposed to heat and light. Even though the greenhouse effect has made it possible for people to live better, excess of the greenhouse gases would make the earth warmer than usual and many people, plants and animals would die.
They would all die as there would be little food to eat as plants like wheat, corn and other vegetables will not grow under the prevailing conditions. This means that gradually animals, plants and even human beings would all die out of hunger (New York Times, 2012).