The paper "Organisational Approach to Corporate Entrepreneurship Interventions and Employee Performance" is an outstanding example of a management research proposal. Corporate entrepreneurship (CE) has been identified as one of the drivers of organisational performance, economic development, and wealth creation. CE is defined as the undertaking of entrepreneurial activities at an organisational level as opposed to entrepreneurship, which is more of an individualised process and undertaking (Kumar & Haran 2006). CE not only results in the creation of new business ventures, but also results in the development of new products, services, technologies, competitive postures, strategies, and administrative techniques (Burns 2013).
All these are aimed at enhancing organisational performance and hence organisational competitiveness. However, the main products of CE include the creation of new ventures, within or outside the business, new product/service development, and the development of new technologies (Kuratko 2007). The last product of CE, new technologies, is somehow debatable as to whether it is the final desired product or a means of getting the final desired products. In some cases, the new technology, such as a new communication gadget, is a new product for a company while in other cases, the new technology, such as a new processing machine, is only meant to enhance the process.
Nevertheless, the common goal of CE is improved performance be it through enhanced processes, new products and services, market expansion, or creation of new ventures. The concept of CE is four decades or so old. It has been gaining increasing importance and research attention. Some researchers have been concerned about the role of CE and innovation in organisational performance (for example Hisrich & Kearney 2012).
Others are interested in the factors affecting or promoting CE (for example Damanpour & Schneider 2006; Hashomoto & Nassif 2014; Luke 2012). Upon the realisation that CE and innovation are crucial factors for organisational performance and success, CE and innovation have become more and more common.
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