Should Companies Market to Children - Essay Example

Her efforts to support education initiatives were to an extent where she established the first interactive children's museum in the kingdom to nurture lasting learning for children in Jordan in May 2007.... This was to cater for the children's welfare which was continually being neglected due to personal interests, political agendas and taboos.... This helped address immediate children's needs like child abuse thus it was to create awareness about violence against children which eventually led to the death of children in Jordan....

The project selected a target market of children between the ages of 10-15.... This was basically because the project acknowledged that children above the age of ten are very exploitative.... In addition, older children between the ages of 10-15 have not yet gained the experience of being exposed to a highly designed remote control helicopter.... Thus based on the fact that within the contemporary market, parents are willing to buy their children toys, in addition, children have a great potential of influencing the type of toys their parents buy, the developed project of a remote control helicopter for children of the age of 10-15, is bound to capture the target market effectively essentially during the Christmas season....

The bread has two main target markets: children aged 5-14 years old and the parents of these children.... Furthermore, the health benefits it can provide for children will attract parents as consumers.... Competitors of our product include grocery store brand bread such as 'Mighty Soft', local bakery stores, doughnut and biscuit manufacturers, and food snacks that children can buy at canteens.... Through such media exposure, customers will be able to gain knowledge of the nutritious benefits the bread can provide for children....

… The paper "Success and Potential Risks of Kids market Consulting" is an amazing example of a case study on marketing.... Kids market Consulting has witnessed a steady growth in a span of 4 years (from 2000 to 2004) in Ukraine's market research industry.... The company, however, faces increasing competition and slowing revenue in the kids, tweens, and teens market niche.... The paper "Success and Potential Risks of Kids market Consulting" is an amazing example of a case study on marketing....

In particular, this has resulted to ethical challenges with respect to children targeting.... Traditionally, marketing to children was limited on necessity products and provided enough information to aid in decision making.... Arguments and studies conducted with respect to unethical practices on children establish a range of unethical approaches adopted in marketing (Yu, 2011, p.... 06) conducted a study to evaluate the implications of internet promotion services on children....

Cigarette companies would benefit greatly from encouraging children towards smoking than in comparison to adolescents as it has been demonstrated that “80% of the habitual smokers take smoking at a juvenile age”.... Cigarette companies would benefit greatly from encouraging children towards smoking than in comparison to adolescents as it has been demonstrated that “80% of the habitual smokers take smoking at a juvenile age”.... The other fact that children who take up smoking are habitual smokers so the company will be benefitted greatly as it will help them get a customer for a long period of time....

This paper aims to distinguish the ethical issues that have in marketing targeted to children.... This paper aims to distinguish the ethical issues that have in marketing targeted to children.... It is for these reasons that advertising to children should be carefully restricted.... Further, the ways of creating advertisements are questioned for their credibility and deceptive tactics meant for children.... Additionally, this paper also identifies how the conflict of interest and misleading have significantly affected teenager's interest and how marketing manipulates children and influence their thinking in a subliminal way....

The company has been proactively involved in supporting disadvantaged groups of children around the world.... Through a program termed as Partnership for children Future, the company has been pursuing sponsorship of the education for these children around the world (Kapferer & Bastien 2009, 319).... The program began in 2010 and is specifically directed to SOS children's villages.... The decision for the company to sponsor these children is based on understanding the significance of education to the young generation....