Clem 7 Public Relation Campaign - Case Study Example

Analysis The message within this Clem 7 public relation campaign is unique and hence it is likely to be more perceptible. Such construction has not occurred within Brisbane and hence the campaign will be considerable more successful when compared to other road constructions that have been done before. Clem 7 tunnel has been installed with all the appropriate security devices and since security is paramount to travelers, this will be convincing. Therefore, the message regarding the safety measures is very significant in the project. Clem 7 public relation campaign has illustrated all the expected tolls and thus this will inform people of what is required of them. This informs the public of what to expect and also what has been illustrated in the toll’s information is what should be charged in the real case. The objective of the campaign was to inform people about Clem 7 tunnel as well as the benefits that will be there. The public relation campaign illustrates how Clem 7 will bring forth dramatic changes. This includes faster drive to the town. Such information is likely to convince the public to use the tunnel since transport congestion is a big problem in Brisbane transportation. From the campaign, Clem 7 project has been portrayed as an amazing construction and that it will transform the traffic floe and as a result Brisbane drivers will get used to driving within tunnels. This tunnel is will eradicate 24 sets of traffic lights and driving across the town is anticipated to be 30% faster. This message brings out the benefits the construction will bring. Providing the websites for the public to be able to access information regarding Clem 7 is a worthwhile idea. A large number of people will be able to access any important information they need to know. However, the campaign should include everything regarding the tunnels in its website. The phone numbers should be availed for easy enquiry from the public if need be. The Clem 7 public relation campaign is likely to attract media attention because this is a unique and innovative project which will transform transportation system within Brisbane. The launch of the public Clem 7 public campaign within the internet will offer opportunities to start off a cost effective online PR campaign. Instead of sending many press kits both journalists as well as the Brisbane people will be reached through the internet. This is possible for them by going to the Clem website and clicking on the company’s keyboard. This campaign should start by cultivation of a steady relation with the key reporters. The messages regarding the campaign should not be sent general e-mail boxes that go to the entire news room. In a nutshell, Clem 7 has a Website that opens up an entire new area for Online Public Relation Campaign. What this company needs is to provide a one-click access from the projects home page as this will enable the visitors and the public to read recent press releases and even the client’s newsletter. If Clem 7 has the intentions of giving speeches or serving as a panelist at industry conferences, it should list the dates as well as the appearances on the Website. Activities the actual steps that Clem 7 campaign has taken in order to achieve its objectives of reaching the Brisbane people include moderate the tolls charges for everyone who will be using the tunnel on some particular days. This will enable to Brisbane people to experience what it is to use the tunnel and hence when they find out the benefits and the safety measures that are present in suing the tunnel most of them will be offered an opportunity of determining if they want to use the Clem 7 tunnel. Apparently, with the obvious benefits, most people will make use of the tunnel after experiencing in person those benefits. However, Clem 7 campaign need to organize activities such a speech as well as sponsoring a community event as this will enable them to reach more Brisbane people regarding the Clem 7 tunnel. Clem 7 campaign should also include the reasons as to why some of the vehicles are not allowed to use the tunnel for transport system. For example, the heavy commercial vehicles are likely to impact so much weight on the tunnel and hence this can damage the tunnel with time giving it a short lasting period coupled with constant road repairs. Moreover, perhaps the continual usage of the tunnel by the heavy commercial vehicles will accelerate the occurrence of the potholes within the road surface which may pose danger to other road users and hence increasing the chances of road accidents along the tunnel. Therefore, Clem 7 campaign needs to include such messages to let the public be aware that the exclusion of the heavy commercial vehicles is only there for the safety as well as the benefit of Brisbane people. Clem 7 relation public campaign The construction of Clem 7 tunnel at Bowen and Woolloongabba has finally accomplished its long anticipated mission. This realization came true when the tunnel opened to traffic which comes with momentous benefits to Brisbane people including easing transport. Charges Traveling will be free to all vehicles since tolls will not apply up to Monday 5 2010 April. Brisbane people will be offered this period to enjoy free traffic all through. As from 6th April 15, 2010 to 9th May 2010, travel will be free between midnight and 5am and the traffic will be reduced by 30% for the rest of the day. From midnight 9th May 2010, a car will be charged $4.28 and motorcycles 2.14, every way. Light and commercial vehicles will be charged higher. Construction of more tunnels like Clem 7 will result into each and every vehicle type using the specific tunnel and thus toll rate will reduce and all vehicles will be charged the same. Information regarding tolls application as well as Clem 7 tunnel usage can be accessed on its website as well as from Clem 7’s monthly magazine releases. Vehicles carrying risky commodities as well tractors and bicycles will not use the tunnel for security reasons. Clem 7 tunnel has CCTVs fixed allover to monitor transportation in case of any risky incidence. Speed limit along the tunnel is 80km/hr and this is meant to avoid over speeding along the tunnel which could be dangerous. Driving between Bowen and Woolloongabba will be so fast and the drive will be less than five minutes. There are Clem 7 maps demonstrating all the tunnel linkages on Clem 7 website as well as in the Clem 7 monthly releases. There will be a conference on 20th June 2010 which will address everything regarding Clem 7 tunnel. Clem 7 tunnel is very safe because engineering guidelines have been followed and all safety devices have been installed. The tunnel has 308, 000 tonnes of concrete tiles, 192 kilometers of electrical cable, 166 emergency phones and approximately 2000 lights. Concrete tiles provides a strong foundation for the tunnel and the emergency phones will offers those traveling along the tunnels a chance to contact the administrators in case of anything. Still, the lights will supply sufficient lightening along the tunnel and thus driving during the day or at night will be very convenient. The tunnel’s deepest point is 60 meters which means the steep slope has been leveled as much as possible. Phone network has been enabled and thus it will be possible to use mobile phones and even radios along the tunnel. This is an amazing development since technological network along such descents has always been impossible but with tireless efforts this has been made possible. The road surface is concrete and this forms a strong road foundation and hence there is no possibility of any cracking or breaking of the road surface. Moreover, there are white side panels which will reflect all the light and this will provide enough lightening along the tunnels and there will be no instance of lights being refracted which may inconvenience drivers. Security along the tunnel has also been maximized. Driving along the tunnel Travelers will be ushered by a coppery canopy at the entry point at Bowen Hills. This is a striking scenery which was instigated by Moreton Fig and will offer all the travelers an amazing atmosphere as they enter the tunnel. Clem 7 tunnel is about seven kilometers. Driving along the tunnel is adventurous as there are many landmarks and driving itself along the tunnel is both an exploratory and a thrilling experience. In case of any emergency occurrence while traveling along the tunnel, people will be able to communicate systematically. This is because all along the tunnel, there are electronic signals which will automatically communicate any traffic incident or an accident. Safety along the tunnel is at highest level. What’s more, radio frequencies and loudspeakers have been installed and thus any necessary information will be relayed using the radio frequencies. This means that emergency incidents will be addressed immediately for those using the tunnel and therefore road safety along the tunnel is apparent. Pedestrians will also use the tunnel to connect to different locations which has been made possible by the pedestrians’ connections between the northbound and southbound tunnels. Pedestrians’ safety has also been looked into. If there is an accidental incident along the tunnels, it is possible for people to switch into other tunnels using green doors. Clem 7 tunnel was constructed by professional engineers and has met all the required road specifications. Construction of Clem 7 tunnel will come with a lot of benefits. Traffic flow will change and the drivers will get an opportunity to drive along the tunnel. It will reduce traffic congestion along the roads and also driving along the town will be very fast. Clem 7 tunnel will give Brisbane people a chance to enjoy faster transport as well as safer transport. With safety devices as well as a professionally constructed tunnel, this will offer a not only a secure, fascinating travel, but also a convenient alternative in traveling. This great achievement has been possible by the engineers and other workers who worked tirelessly to ensure that Brisbane people get enhanced, superior and safer traveling alternative. Benefits The construction of Clem 7 tunnel brings a new era of transport to the people of Brisbane. The toll charges are quite appropriate and affordable to all compared with the kind of improved transport the travelers will experience while using the tunnel. Maximum safety is guaranteed since the materials used in the construction of Clem 7 are of high quality in addition to that it was designed and constructed by professional engineers. Many are the times Brisbane people have been late because of traffic jams which occurs as a result of transport congestion but this has been solved by construction of Clem 7 tunnel. Drivers will find an alternative route to reach the town and hence they will not have to use the other road paths in case there is traffic congestion on those roads. The maximum security will enable Brisbane people to enjoy transport safety that is absent on the main roads. For instance, the enabled systematic communication will ensure that all the emergency incidences are attended to with immediate effect. In case of an accident the casualties will be able to be transported to the hospitals for instant attendance since an accident will be communicated automatically. Moreover, first aid services are ensured for such casualties whenever they are traveling using the Clem 7 tunnel. Heavy commercial vehicles have been exempted to use the tunnel for the benefit of public. This is because constant use of the tunnel by the heavy commercial vehicles will make the road surface to wear out fast in addition to increasing the likelihood of accidents taking place along the tunnel. In future, Clem 7 will advance its construction to make sure that even the heavy commercial vehicles get to use the tunnel without posing any danger or negative effect on the tunnels as well as the other tunnel users. Obviously, Clem 7 is a modernized transportation system which is what the Brisbane people needs in the current technological world. Brisbane people will not only enjoy the natural sceneries while traveling but they will also enjoy the best traveling experience within Brisbane. Read More