The paper "Public Relations - Crisis Management" is a great example of management coursework. The travel sector is one of the sectors in the tourism industry-main concerned with transportation of services. It is the sector that provides movement, comfort, and enjoyments of the tourists. Travelling involves all modes of transport i. e. air, water, and land. Records reveal that the land transport sector is the most commonly used mode of transport in the tourism sector. This is because tourism tends to visits places to see natural beautiful sceneries in various regions.
Thus, land transport means such as roads and railway are the most appropriate and convenient for such travels. This sector is also divided into subsectors, they include; food services, travel agencies, lodgings, sports entertainment, car rental, etc. The travel sector in the tourism industry like other sectors tends to encounter a crisis that sometimes can make the operations to come to standstill. This paper focuses on crisis management in case a crisis hits an organization. The term crisis can be defined as a calling situation that requires some urgency in action to reverse the prevailing situation back to normal.
In other terms, a crisis is an unstable condition that faces the organization and seems to be a threat to the operation of that organization. This unstable situation ought to be acted upon by the stakeholders as fast as possible to return the normal conditions or else it leads to the collapse of the entire organization (Boin, 2008, p2). The definition of the term crisis enables us now to understand what is meant by crisis management which is the process of manipulating the crisis condition to return back the normal conditions.
In other words, crisis management is the process that helps to identify the likely causes of the unstable condition and ways of alleviating this condition to bring back stability. One of the ways used in crisis management in public relations. Public relations is the practice of striving to maintain a healthy relationship between organizations and their employees, customers, investors, partners, and other stakeholders. The activities in public relations aim at issuing the correct and timely information to the targeted audience (Cornelisen, 201, P24). his means that this practice aims at maintaining the brand image of a particular organization in the eyes of the public and any other stakeholders.
Adl.org. Crisis management. The art of crisis management. Accessed on web 30th April 2013. Retrieved from http://archive.adl.org/security/crisis%20management.pdf.
Bernays, Edward. (2004). Public relations. University of Oklahoma Press. USA.
Boin, Arjen. (2008).Crisis management. Accessed on web 30th April 2013. Retrieved from http://politicsir.cass.anu.edu.au/staff/hart/pubs/46%20t%20Hart.pdf
Cornelisen, J. (2011). Corporate communication, A guide to theory and practice. 3rd ED. London. Sage.
Fink, Steven. (1986). Crisis management; Planning for the inevitable. Universe . Los Angeles.USA.
Goel, Suresh. (2009). Crisis management: master the skills to prevent disasters. Global India publications. India.
Health, Robert. Vasquez, Gabriel. (2001). Handbook of public relation. Sage publishers.
Gottschalk, Jack. (2002). Crisis management. Wiley. USA
Luecke, Richard. (2004). Harvard business essentials. Crisis management, master the skills to prevent disasters. Harvard business press. USA.
One Up Web. (2007). Principles of crisis management in a viral age. Accessed on eb 8 April 2013. Retrieved from http://internetetopinion.files.wordpress.com/2008/01/crisis_management.pdf
Oracle.com. (2012). Customer relationship management and crisis management: Proven emergency response strategies for the public sector. Accessed on web 30th April 2013. Retrieved from http://www.oracle.com/us/products/applications/crm-and-crisis- management-wp- 1560491.pdf
Pietz, Topias, Schorndof, Elizabeth, &Hummel, Wanda. The crisis management toolbox-from civilian crisis management to peace building: Principle actors and instruments. Accessed on web 8 April 2013. Retrieved from http://transatlantic.sais-j hu.edu/publications/books/Preventing_Conflict_Managing_Crisis/10.Major_et_al.pdf
Redy, Madhu et al. (2008). Challenges of effective crisis management; Using information and communication technologies to coordinate emergency medical services and emergency department teams. Accessed on web 30-th April 2013. Retrieved from http://www.personal.psu.edu/sap246/spaul_IJMI_InPress.pdf
Reid, Janine. (2000). Crisis management. Planning and media relations of the design and construction industry. Johns Wiley &Sons. USA.
Samid, Gideon. Crisis management training. White paper. Accessed on web 30th April 2013. Retrieved from http://www.agsencryptions.com/bipsa_crisis_g7n28.pdf
Wilscox, Denis. (2003). Public relations: Strategies and tactics. Allyn & Bacon Michigan. USA