public relations Essays Examples - Free Topics and Samples on public relations

Toyota Public Relations Report
The paper "Toyota Public Relations Report" is a great example of a marketing case study. Toyota Motor Corporation was founded in 1937. The company headquarters are located at Toyota, Aichi Japan. The company is a Japanese auto manufacturer engaged in the designing, manufacturing, assembly and sales of vehicles. The company product ranges from passenger cars to commercial vehicles and their parts. The main market is in Japan, North America, Europe and Asia. At the moment, the company has been rated ...
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Public Relations - Crisis Management
The paper "Public Relations - Crisis Management" is a great example of management coursework. The travel sector is one of the sectors in the tourism industry-main concerned with transportation of services. It is the sector that provides movement, comfort, and enjoyments of the tourists. Travelling involves all modes of transport i.e. air, water, and land. Records reveal that the land transport sector is the most commonly used mode of transport in the tourism sector. This is because tourism tends ...
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Sports Promotion and Public Relations
The paper 'Sports Promotion and Public Relations" is a great example of marketing coursework. The following exercise focuses on critically analyzing Nike’s 2015 “#BetterForIt” sports advertisement. In April 2015, Nike’s the leading manufacturer of sports apparel and fitness equipment launched a 60-second video advertisement named #BetterForIt focused on encouraging women to become more fit or athletic (Brettman, 2015). According to NIKE, this was there largest and most ...
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The Practice of Public Relations
The paper "The Practice of Public Relations " is a perfect example of business coursework. Shark culling was a policy by the Western Australia government that aimed at eliminating sharks from the public swimming places. This initiative was adopted after seven people died on the Western Australia coastline between the year 2010 and 2013 due to attack by sharks while swimming. The sharks were to be eliminated through capturing and killing by use of baited drum lines. These are aquatic traps that ...
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Sales Promotion and Public Relations
The paper "Sales Promotion and Public Relations" is a wonderful example of a Marketing Case Study. The Coca Cola Company is one of the largest manufacturers of soft drinks in the world (Bell 2004). Besides being a manufacturer of non-alcoholic beverages, the company also distributes and markets its products. Coca-Cola is the flagship brand of the company. As a strategy of maintaining a competitive advantage in the industry, the company has decided to launch a marketing campaign for the Coca Cola ...
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First Choice Holidays - Public Relations
The paper 'First Choice Holidays - Public Relations " is a good example of a marketing case study. The company is in two major segments, Holiday and Air travel. A common niche for both segments is identified as corporate tours and commuting packages. The audience for this segment – corporate users are identified and targeted. Direct selling, and projection of the company as an ideal choice for companies offering packages for employees and also for intercity and international fliers is envisaged. ...
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Public Relations Crisis Management Plan
The paper "Public Relations Crisis Management Plan" is a wonderful example of an assignment on marketing. The explosion that occurred at an oilrig in the Great Barrier Reef poses a situation that can lead to the total collapse of the company. Although Hypothetical has been absolved from all the blame, it still has a significant social responsibility to the community and the people living in this area, as well as the whole world. The company needs a form of public ‘friendship’ in order ...
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Public Relations Management in TransCanada Pipeline
The paper “Public Relations Management in TransCanada Pipeline” is a pathetic example of the case study on management. Keystone XL is a crude oil pipeline expansion project proposed by TransCanada Pipelines Limited and began operating in 2010 (Report of the legislation committee, 2012). The project has triggered numerous positive and negative arguments. Opponents consider Keystone XL could result in global environmental destruction and local ecological calamities (Environment News Service, ...
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Role of Public Relations in Promotional Mix
The paper “Role of Public Relations in Promotional Mix” is a comprehensive example of the essay on marketing. The image you are portraying is what you are. In today’s world where every one of us is bombarded with hundreds of promotional messages each day, it is more or less impossible to pay attention to each and every message these ads are conveying. In this scenario, Public relations is considered to be a credible replacement, for the achievement of promotional objectives. The ...
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The Toyota Public Relations Crisis
The paper "The Toyota Public Relations Crisis " is a good example of a marketing case study. Public relation strategies are an important aspect of the survival of any business. In the modern competitive environment, it is crucial that business gain consumers and build on their relationships for sustainable growth and sustainability. Consumers and the public at large are the heart of any business. The image or perception they have on a company directly reflects on its performance and profitability. ...
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Public Relations Campaign for Deakin University
The paper 'Public Relations Campaign for Deakin University" is a good example of a management case study. Deakin University has two campuses situated on either side of Elgar road. The two campuses are namely Burwood (which is experiencing a rapid population growth) and MBT campus. So in order to make the two campuses easily and safely accessible to its students, they have proposed to build a bridge which will connect the two campuses due to the growth of Elgar road potion campus as well. The University ...
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The Four Models of Public Relations
The paper "The Four Models of Public Relations" is a perfect example of business coursework. The focus of this essay mainly revolves around Jim Grunig’s and Todd Hunt’s public relations models. It is one of the most popular theories in the public relations discipline. This essay will give an overview and outline the key elements of each of the four models then give their significance to the public relations discipline (Chia, & Synnott, 2009). These models include the public ...
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Public Relations Strategies for Permeate Milk
The paper 'Public Relations Strategies for Permeate Milk " is an outstanding example of a marketing case study. Public Relations is important as it helps solve marketing issues that are affecting an organization. Public Relations is used to persuade and gain support from the company’s public and stakeholders. Since the introduction of permeate free milk, the consumers and other stakeholders of the dairy farmers started losing their trust in the dairy farmers' products (Kemp, 2012). This paper ...
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Public Relations of the Back Fish
The paper "Public Relations of the Back Fish " is a perfect example of a marketing case study. The Back Fish is an international, European based organization whose mandate is to end illegal fishing in lakes and oceans around the world. The organization's approach involves gathering the benefits of modern technology and interested parties into the development of strategies on how to protect oceans by enforcing environmental regulations. The organization is currently running about 28 projects ...
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Public Relations: the Strategies of Advertising
 Chapter 12: Public Relations Public Relations, or PR as it is often referred to, is as old as history. Lately, it has changed drastically and has become a huge industry. PR firms are opening up everywhere and serve almost everyone in every lifestyle. They are not limited to businesses and corporations, but even governments employ PR firms to help them improve their image worldwide. It is a very effective and time-tested method of improving the image of the client as well as changing the inclinations ...
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The Contribution That Public Relations Can Make To Marketing Communications
The paper "The Contribution That Public Relations Can Make to Marketing Communications" is an outstanding example of an essay on marketing. Marketing is an important concept of the production process and there have been gradual shifts in the marketing strategies of companies. Public Relations in the marketing sector helps a company ensure that there is exposure to its products in the market, so as to create awareness and demand for the product among the consumers. It has seen a number of changes ...
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Public Relations and Crisis Communication - Action for Farmers
The paper "Public Relations and Crisis Communication - Action for Farmers " is a perfect example of a business assignment. The crisis management can be divided into three critical phases, the pre-crisis management, the crisis response, and the post-crisis management. The pre-crisis management is all the management efforts that are implemented before the crisis can hit for the preparation to reduce the risks that could lead to a crisis and to reduce the impact of the crisis in case it hits. The ...
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Role of Public Relations in Contemporary Organizations
The paper "Role of Public Relations in Contemporary Organizations" is an outstanding example of marketing coursework. As the recent corporate happenings have made it clear, an organization’s reputation is of paramount importance to its success as well as survival. This is because the happenings leave the corporate credibility at stake while public mistrust spills over into investment markets. As such, there is a need to restore public faith. Reputation accounts for a large portion of a ...
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How the Dairy Farmers Can Use Public Relations
The paper "How Dairy Farmers Can Use Public Relations" is a good example of coursework on marketing. In all forms of business, Public relations is very important as it determines the success of the business. Public Relations (PR) is important as it helps solve marketing issues that are affecting the business. PR is used to persuade and gain support from the public of the business. Dairy farmers in Australia have decided to sell permeate free milk to their consumers. Scientists claim that the campaign ...
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Power Analysis of VSA Vice President of Public Relations
The paper “Power Analysis of VSA Vice President of Public Relations" is an  intriguing example of a case study on management. The setting takes place in the Vietnamese Students Association (VSA) at Texas A&M University-Corpus Christi. The VSA has approximately 300 members. VSA is a non-profit organization. VSA’s mission is to promote cultural awareness, create community culture transfer information, help new Vietnamese students and create a home environment. Vietnamese student ...
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