public relations Essays Examples - Free Topics and Samples on public relations

Public Relations
First choice holidays.http://www.firstchoice.co.uk/Public Relations PlanExecutive SummaryThe company is in two major segments, Holiday and Air travel.A common niche for both the segments are identified as corporate tours and commuting packages.Audience for this segment – corporate users are identified and targeted.Direct selling, and projection of the company as an ideal choice for companies offering packages for employees and also for inter city and international fliers is envisaged. Marketing plan ...
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Toyota Public Relations Report
The paper "Toyota Public Relations Report" is a great example of a marketing case study. Toyota Motor Corporation was founded in 1937. The company headquarters are located at Toyota, Aichi Japan. The company is a Japanese auto manufacturer engaged in the designing, manufacturing, assembly and sales of vehicles. The company product ranges from passenger cars to commercial vehicles and their parts. The main market is in Japan, North America, Europe and Asia. At the moment, the company has been rated ...
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Writing A Public Relations Plan
Public Relations Campaign Plan for Deakin UniversitySituation AnalysisDeakin University has two campuses situated on either side of Elgar road. The two campuses are namely Burwood (which is experiencing a rapid population growth) and MBT campus. So in order to make the two campuses easily and safely accessible to its students, they have proposed to build a bridge which will connect the two campuses due to the growth of Elgar road potion campus as well. The University communications department has ...
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Public Relations Crisis Management Plan
The paper "Public Relations Crisis Management Plan" is a wonderful example of an assignment on marketing. The explosion that occurred at an oilrig in the Great Barrier Reef poses a situation that can lead to the total collapse of the company. Although Hypothetical has been absolved from all the blame, it still has a significant social responsibility to the community and the people living in this area, as well as the whole world. The company needs a form of public ‘friendship’ in order ...
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Sales Promotion and Public Relations
The paper "Sales Promotion and Public Relations" is a wonderful example of a Marketing Case Study. The Coca Cola Company is one of the largest manufacturers of soft drinks in the world (Bell 2004). Besides being a manufacturer of non-alcoholic beverages, the company also distributes and markets its products. Coca-Cola is the flagship brand of the company. As a strategy of maintaining a competitive advantage in the industry, the company has decided to launch a marketing campaign for the Coca Cola ...
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The Toyota Public Relations Crisis
The paper "The Toyota Public Relations Crisis " is a good example of a marketing case study. Public relation strategies are an important aspect of the survival of any business. In the modern competitive environment, it is crucial that business gain consumers and build on their relationships for sustainable growth and sustainability. Consumers and the public at large are the heart of any business. The image or perception they have on a company directly reflects on its performance and profitability. ...
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Product Recall Ikea, Public Relations Report
Executive summaryProduct recall takes place when a product violates the consumer product safety regulations. This is often carried out to in order to limit the blame for corporate negligence and for protecting the business reputation. Product recall is a public concern because it concerns business reputation. While product recalls can ruin the company’s image if not properly managed, public relations seeks to ensure this image is well protected. The public involved in the product recall include government ...
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Public Relations of the Back Fish
The paper "Public Relations of the Back Fish " is a perfect example of a marketing case study. The Back Fish is an international, European based organization whose mandate is to end illegal fishing in lakes and oceans around the world. The organization's approach involves gathering the benefits of modern technology and interested parties into the development of strategies on how to protect oceans by enforcing environmental regulations. The organization is currently running about 28 projects ...
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Public Relations: the Strategies of Advertising
 Chapter 12: Public Relations Public Relations, or PR as it is often referred to, is as old as history. Lately, it has changed drastically and has become a huge industry. PR firms are opening up everywhere and serve almost everyone in every lifestyle. They are not limited to businesses and corporations, but even governments employ PR firms to help them improve their image worldwide. It is a very effective and time-tested method of improving the image of the client as well as changing the inclinations ...
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Role of Public Relations in Contemporary Organizations
The paper "Role of Public Relations in Contemporary Organizations" is an outstanding example of marketing coursework. As the recent corporate happenings have made it clear, an organization’s reputation is of paramount importance to its success as well as survival. This is because the happenings leave the corporate credibility at stake while public mistrust spills over into investment markets. As such, there is a need to restore public faith. Reputation accounts for a large portion of a ...
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How the Dairy Farmers Can Use Public Relations
The paper "How Dairy Farmers Can Use Public Relations" is a good example of coursework on marketing. In all forms of business, Public relations is very important as it determines the success of the business. Public Relations (PR) is important as it helps solve marketing issues that are affecting the business. PR is used to persuade and gain support from the public of the business. Dairy farmers in Australia have decided to sell permeate free milk to their consumers. Scientists claim that the campaign ...
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The Contribution That Public Relations Can Make To Marketing Communications
The paper "The Contribution That Public Relations Can Make to Marketing Communications" is an outstanding example of an essay on marketing. Marketing is an important concept of the production process and there have been gradual shifts in the marketing strategies of companies. Public Relations in the marketing sector helps a company ensure that there is exposure to its products in the market, so as to create awareness and demand for the product among the consumers. It has seen a number of changes ...
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Power Analysis of VSA Vice President of Public Relations
The paper “Power Analysis of VSA Vice President of Public Relations" is an  intriguing example of a case study on management. The setting takes place in the Vietnamese Students Association (VSA) at Texas A&M University-Corpus Christi. The VSA has approximately 300 members. VSA is a non-profit organization. VSA’s mission is to promote cultural awareness, create community culture transfer information, help new Vietnamese students and create a home environment. Vietnamese student ...
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Marketing Communications and Public Relations in Malaba Company
The paper "Marketing Communications and Public Relations in Malaba Company" is an outstanding example of a marketing case study. This integrated marketing communication entails the development of a plan for a company called Malaba with the aim of solving the existing problem with the drinking water in Malaba town. The cause for the water problems is due to the long and extended seasons of the dry climate and at times the communities around the area are said to abuse the available drinking water ...
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What Role Do Public Relations Play in TAMS Activities
The paper "What Role Does Public Relations Play in TAMS’ Activities" is a good example of marketing coursework. The position of the Australian Medical Association is that electronic health records are a timely intervention which would enhance health outcomes. However, the association asserts the concerns of doctors regarding the weaknesses of the system. The federal government has put most of the blame on the slow uptake on doctors and this has made the public have a negative perception ...
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ANZ BANK: You Work As A Public Relations Adviser For ANZ
Executive summaryPublic Relations (PR) is a very crucial marketing strategy that organizations employ in attempt to promote their sales, and their public image and reputation. Firms find PR a more convenient and cost-effective of maintaining their performances; meeting target audiences; communicating messages on their products and services; and increasing their sales, as compared to the traditional methods like new releases and advertising. ANZ Bank is one of the best performing financial institutions ...
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Jetstar Airways' Integrated Marketing Communication - Advertising, Direct Marketing, Sales Promotion, I-Marketing, Public Relations,
The paper “Jetstar Airways’ Integrated Marketing Communication – Advertising, Direct Marketing, Sales Promotion, I-Marketing, Public Relations, Personal Selling" is a worthy example of a case study on marketing. In the current dynamic business environment, business companies are working tirelessly to increase their customer base, improve their competitiveness in the marketplace, and ensure customer loyalty. This can be achieved by a business organization by ensuring all company ...
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Four Models of Public Relations in Conjunction with the Persuasion Theories of Communication
The paper "Four Models of Public Relations in Conjunction with the Persuasion Theories of Communication" is a great example of marketing coursework. When James Grunig and his fellow researcher Bob Hunt came up with the four models of public relations in 1984, it is inconceivable that they thought it would be universally applicable for the coming years. Combined with Bernay’s persuasion theories of communication the four models of public relations have found a big playground in the modern political ...
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Direct Marketing, Social Media, Owned Assets, Sales Promotion, Public Relations, and Paid Ad as Parts of Integrated Marketing
The paper “Direct Marketing, Social Media, Owned Assets, Sales Promotion, Public Relations, and Paid Ad as Parts of Integrated Marketing Communication" is a delightful example of a literature review on marketing. According to (Clow & Baack, 2012) IMC is a collective term applied in the market campaign which uses both traditional and non-traditional elements of communication to ensure that communications and messaging strategies remain uniform across all channels and that the customer ...
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Has Toyota effectively managed public relations in the U.S Who should accountable for this activity How could Toyotas crisismanagement
When Akio Toyoda came to be president of the Toyota Motors in 2009, the company itself was really from a disastrous public relations fiasco with regards to the failure of the braking system in several hundred of its cars. This failure caused a rapid recall and position Toyota on the defensive with regards to continuing to achieve sales and gain consumer confidence within a market that was already jarring from the impacts of a global recession. The following brief analysis will seek to engage the ...
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