The paper "Situation Analysis and Goals of EON Organisation" is an outstanding example of a marketing case study. EON is a non-profit organization based in West Australia that offers disease prevention through upholding a healthy lifestyle for aboriginal communities; this is done through providing gardens, teaching the communities in the area to effectively cultivate gardens that have fruits and vegetables. EON was founded in the year 2005 and up to now has been able to reach out to sixteen communities in Western Australia where it is based, the sixteen consists of both communities and schools and have been taught gardening practices, nutritional education, cooking and hygiene.
The communities have improved in health over the years that EON has enjoyed presence amongst them and EON is now looking to expand into twenty one more communities and schools to provide the same gardening practices. The need for the campaign on healthy eating among Aboriginal communities was necessitated by the trends in the deteriorating health status of these indigenous people with several surveys showing that aboriginal children suffered many ill-health conditions that are associated with poor nutrition.
According to National Aboriginal and Torres Strait Islander health survey of 2013 which is a recent survey; three percent of Aboriginal children below fourteen years suffer hearing loss. This public relations campaign is going to give strategies on how to reach out to a target public In order to promote EON and ensure that more and more communities and schools have access to gardens that produce fruits and vegetables to reduce the prevalence of nutritional diseases among the Aboriginal children. Situation Analysis In spite of significantly large expenditures on health, the Australian government has not done enough to curb the rise in diseases caused by poor nutrition especially in the grass-root level, a place occupied by aboriginal communities.
Statistics have shown the magnitudes of different diseases; The Aboriginal population has the fourth-highest number of diabetes patients in the world, the highest middle ear infection in the world, more than sixty percent of Aboriginal children suffer permanent hearing loss by the age of five, Aboriginal children suffer anemia and malnutrition at Thirty times the rate of Perth children. All the above are third-world rates of chronic disease prevalence and infection in a first-world economy (Hands et al 2011) Diseases such as the above named not only have adverse negative effects on individuals but also on the community at large and on the economy of a country since it has been proven that these conditions lead to poor educational results which lead to poor employee performance.
Low life expectancy due to these infections that are rampant among the young population deprives the country of a resourceful population and renders the future of a country oblique. The aim of this campaign is to ensure the increased presence of EON to provide nutritional solutions to indigenous Australian communities by raising funds for the program and promoting awareness of the nutritional and hygiene services provided by EON. Target publics 1).
Heads of educational institutions- It will be important to be able to reach out to heads of schools in the grassroots level and give them the interest to invite EON to their schools to set up the edible gardens since schools are the perfect place to ensure nutritional education to children and even providing the healthy foods to the children in schools.
This has been a successful practice in the schools that have already welcomed EON.
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