The paper "Public Relations of the Back Fish " is a perfect example of a marketing case study. The Back Fish is an international, European based organization whose mandate is to end illegal fishing in lakes and oceans around the world. The organization's approach involves gathering the benefits of modern technology and interested parties into the development of strategies on how to protect oceans by enforcing environmental regulations. The organization is currently running about 28 projects in 12 countries within Europe. In terms of the workforce, The Black Fish is managed by a team of 30 international employees, hundreds of volunteers and support from different regions across the world. To ensure that it is successful in the realization of its mandate, the Black Fish through its citizen-led initiative puts ordinary citizens in charge of monitoring and reporting on illegal fishing within their communities.
This has enabled the organization to influence a large scale of independent monitoring of fishing grounds in Europe. Through its Citizen Inspector Network, the organization has been able to train its volunteers to ensure that they possess adequate skills that enable them to be active in activities such as port inspection and coastal patrols.
This is considered as an essential strategy aimed at eradicating illegal fishing activities. In addition, The Blackfish also shares an affiliation with Wildlife Air service, which provides it with a platform of involving the aviation community with a platform of engaging in cost-effective patrol flights within Europe. The organization’ s Sea Ranger Services is also considered as an approach that enables direct cooperation between the organization and enforcement agencies, which engage in patrol activities aimed at tracking vessel involved in illegal fishing activities at sea. Situation analysis Internal factors Strengths A team of qualified international employees drawn from diverse backgrounds manages the Black Fish.
In addition, the organization also attracts a qualified and talented team of volunteers and supporters from different countries across the world. This enables the organization to conduct its activities in a professional and effective manner. The Black Fish embraces technology as an integral aspect in the development of states aimed at protecting the oceans from overfishing. Technology enables the organization to ensure effective monitoring and patrol of the sea and coasts lines in the targeted regions.
The ability of the organization to develop programs and partnerships aimed at improving the capacity of the organization and the employees facilitates effective of operationalization. The Black Fish is a citizen-led organization considering that it empowers ordinary citizens by involving them in monitoring and reporting of illegal fishing activities in their communities. This enables the local communities to own the mandate of the organization, which is critical in ensuring the success of its programs Weaknesses The Black Fish largely focuses its activities in Europe.
This limits the ability of the organization to ensure that the impact of the program is experienced in all regions affected by illegal fishing across the world. In the process of eradicating legal fishing at sea, the organization has been ineffective in training and creating awareness among large scale fishing industries in the threat of illegal fishing to the ecosystem. The Black Fish lacks the capacity to arrest and prosecute individuals and organizations engaged in illegal fishing activities. This makes it relatively difficult for the organization to ensure that policies are implemented to tame illegal fishing.
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