The paper 'Community Development Issues ' is a wonderful example of a Business Case Study. Qantas Company is a reputable Australian based multinational airline company. The venture was introduced in the early 1920s in the Australian market under the original name Queensland and Northern Territory Airline services limited latter only to be recognized by the initials Qantas. The organization operates transportation services. The organization offers products specific to transportation services. On one hand, the organization offers local domestic, regional, and international flights. As such, in this regard, it operates two key airlines namely the Qantas airlines and Jester.
In this regard, the company has over the years applied its product and organizational brand merits to expand its influence as well as increase its consumer base in the market. In this case, Qantas Company applies the quality brand perception of its Qantas airline to compete with others in the market (“ Qantas” , 2014). Moreover, in order to focus on diverse market segments and niches in the airline industry, it uses the cost approach of the Jester airlines to attract an increased customer base for the airline. Moreover, besides the airline ventures, Qantas offers other specialist services and operates subsidiary businesses across the globe such as Q catering.
In this regard, increased subsidiary organizational revenue streams for the venture thus improving its competitiveness both in the short and long-run period (Plunkett, 2006. p. 23). 1.2 Company Overview The Qantas Airline Company offers a wide range of products in the market. On one hand, the organization offers products on transportation services for both cargo and passengers’ . Moreover, it provides parking services for the passenger's vehicles in its parking lot as well as other support product services such as in-flight catering services as well as a traveler shop with multiple travel requirement products. Qantas management is structured and relatively hierarchical.
At the helm of organizational management, the structure is the organizational CEO. In this regard, the CEO is charged with the strategic responsibilities and mandate of all the company businesses as well as subsidiaries. Therefore, the CEO oversees the operations of the various subsidiaries. In addition, the organizations are managed by a board of directors. The board managed under the organizational board charter has both executive and non executive directors.
In this case, the directors collectively seek to enhance the increased representative management of issues in the organization. Essentially, the organization applies the components of corporate governance in that it promotes transparency as well as accountability of the directors and the managers under the agency theory. In its management, the board is classified into various committees namely the audit committee, the nomination committee, remuneration committee, and safety health and security committee respectively (“ Qantas” , 2014). The establishment of this respective board of directors committees serves as critical aspects and issues through which the board issues should be managed. The organizational culture as Combe (2014, p. 276) argued is based on its four critical values namely mutual, energetic, authentic, and achieving.
In this regard, the organization has established a culture of developing relationships with its consumers. In this case, instead of basing on the acquisition of new consumers, the company has developed a culture of retaining the existing consumers through satisfaction and loyalty base in the market. As such, it develops mutual relationships with its consumers and employees.
Through this approach, the consumers are often rewarded and offered transactional and trade rewards for continuous services purchase (“ Qantas” , 2014). Moreover, in its culture, the organization has established a strong human resource base that is largely energetic to support the consumers. Finally, the organization has a strong culture on performance. In this regard, the organizations base their valuation and achievements based on the performances on consumer relationships.
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