The paper “ Qatar as Capital of Sports in the Gulf Region – Company and Product Analysis, PESTLE and Competitor Analysis” is a brilliant example of a case study on marketing. This report is about Qatar as a possible sporting capital in the gulf region. It deals with ways of increasing the amount of participation in the national sports day programs among young adults between the age of 15 years and 25 years. This report will, therefore, be prepared as the first step in a marketing research project for the sporting activity. In the beginning, a review of the sporting events will be undertaken.
This section is closely followed by the environmental factors that may affect sporting events in different ways. The report will also define and discuss the competition that sport’ s day my face. An analysis of the target market segment will also be included. The report will also include a list of information that is needed for the research to be carried out in the most effective way. It will provide secondary research information that we have collected. Then the report will conclude with a list of recommendations for how the management decisions problem and the marketing research question can be worded.
Finally, it suggests the methods that should be used in primary research to obtain the information required for dealing with the marketing research problem. Company/Product AnalysisThe administration of the Qatar National sports day falls under the control of the Qatar national Olympics committee. Although the National sports day falls under the Authority of the Youth and Sports General authority, it has been ceded the organization of sporting events to the Olympic committee (Embassy of State of Qatar-Washington, 2010).
The Olympic committee was established in 1979 and is responsible for the supervision of other sports administration nationwide. It is also partly responsible for preparing sports teams for international sporting events such as the Olympics and the Arab games. The committee undertakes to promote the development of a sports culture in the country that brings people together both within Qatar and between different cultures. Its vision clearly sets the objective of the committee as follows; “ To become a leading nation in bringing the world together through sport” (Qatar Olympic Committee, 2012). The National Sports Day was decreed by HH Sheikh Tamim bin Hamad Al Thani, the Deputy Emir and Heir Apparent on December 6th, 2011 (Sportsday. qa, 2012a).
It declared every first Tuesday of the month of February a paid public holiday where Qatari citizens and other residents should participate in sporting events. The day is used to promote sports as a cultural tool for bringing people together. It also aims at promoting the realization of a healthy community through the physical and physiological wellbeing. The objectives of the Qatar Olympic Committee (QOC) include; According to Qatar Vision 2030 greater involvement in sport is an enabler and objective of the country’ s economic blueprint (Qatar Olympic Committee, 2011). The national sports day targets youth participants especially those between the ages of 19 and 25.
The Qatar Olympic Committee (QOC) has been actively involved in promoting participation in various sporting events throughout the country. The promotions targeting youths include the school’ s Olympics. The National Sports Day is promoted through the website; http: //www. sportday. qa/ that hosts an all year round countdown to the national sports day (Sportsday. qa, 2012b).
To make sure as many people as possible to participate in the event, it is held in numerous stadiums across Qatar.