Essays on Vodafone Quality Improvement Journey Case Study

Download full paperFile format: .doc, available for editing

The paper “ Vodafone Quality Improvement Journey” is a persuasive variant of the case study on management. Vodafone Group Plc. is one of the world's largest telecommunication companies with operations in different countries. The UK based company has grown in revenue and the number of subscribers over the years. Vodafone provides data and voice services through mobile phones, data services, fixed phones, roaming, and other value-added telecommunication services. The organization has of late penetrated the mobile healthcare communication technologies. This is an organization that is well known for their quality services. The organization started the quality journey in the 1990s with the ISO 9000 standard being gained in 1994.

The certification was later upgraded to the 2000 version. The company has continuously been pursuing quality improvement in all areas of operations (Vodafone, 2017). Vodafone's position in the market has greatly improved through enhanced quality of their products. The next sections of this report look at how Vodafone has progressed on their quality improvement journey and their accomplishments. 1.0 Vodafone quality improvement journeyThe desire to maintain market dominance has played a major role in the Vodafone journey.

The quality strategy is based on three key pillars: social imperatives, economic imperatives, and environmental imperatives (DeSimone and Popoff, 2000). The imperatives will be discussed in the next paragraphs. Economic imperativesThe economic imperative has acted as a major drive for quality improvement at Vodafone. Vodafone's quest for quality is highly associated with the need for the organization to offer quality products and services to attain good profits. This has led to a lot of emphasis on product quality and efficiency in all operational procedures (Dodourova, 2003).

As a result, Vodafone has seen an increase in their revenues. In 2016, the Vodafone group had reported a growth of 3.9% based on revenue of € 27.1 billion. This is associated with the organization's quality improvement which has seen the revenues and products increasing steadily. This has also led to an improvement of their cash to debt ratio (Vodafone, 2017).


Bamford, D.R. and Greatbanks, R.W., 2005. The use of quality management tools and techniques: a study of application in everyday situations. International Journal of Quality & Reliability Management, 22(4), pp.376-392.

Boaden, R.J., 1997. What is total quality management… and does it matter?. Total Quality Management, 8(4), pp.153-171.

DeSimone, L.D. and Popoff, F., 2000. Eco-efficiency: the business link to sustainable development. Cambridge, MA: MIT press.

Disterer, G., 2009. Iso 20000 for IT. Business & Information Systems Engineering, 1(6), pp.463-467.

Dodourova, M., 2003. Industry dynamics and strategic positioning in the wireless telecommunications industry: the case of Vodafone Group plc. Management Decision, 41(9), pp.859-870.

Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence. Upper Saddle River, NJ: pearson.

Huczynski, A., 2012. Management gurus. New York: Routledge.

Marković, G. and Dabetić1, M., 2011. Quality and Business Excellence In Telecommunication Organizations. Center for Quality.

Paulrajan, R. and Rajkumar, H., 2011. Service quality and customers preference of cellular mobile service providers. Journal of technology management & innovation, 6(1), pp.38-45.

Tague, N.R., 2005. The quality toolbox (Vol. 600). Milwaukee: ASQ Quality Press.

Terziovski, M. and Samson, D., 1999. The link between total quality management practice and organisational performance. International Journal of Quality & Reliability Management, 16(3), pp.226-237.

Terziovski, M., Power, D. and Sohal, A.S., 2003. The longitudinal effects of the ISO 9000 certification process on business performance. European Journal of operational research, 146(3), pp.580-595.

Van der Wiele, T., Dale, B. and Williams, R., 2000. Business improvement through quality management systems. Management Decision, 38(1), pp.19-23. 2017. Visit the Vodafone corporate website. [online] Available at: [Accessed 14 May 2017].

Download full paperFile format: .doc, available for editing
Contact Us