The paper 'Quality Management of Nokia Lumia' is a great example of a Management Case Study. It is an apparent fact that mobile technology has played a big role in changing the world. In fact, it has been pointed out that this technology has transformed the world more profoundly and quickly than any other innovation. A recent study cited in Lambeek (2009, p. 1) revealed that adding an extra amount of 10 mobile phones per 100 persons in a country that is typically developing elevates the economic growth in terms of Gross Domestic product by 0.8% per person. This has not only culminated in the massive growth of this industry but also elevated the level of competition among the players therein, all seeking to achieve sustainable competitive advantage.
This has been the case for Nokia which has a simple mission of connecting people. According to the Nokia website (2012, p. 1), the main goal of the company is to build robust mobile products that will facilitate people all around the world to enjoy great efficiency and convenience. The primary challenge for this company is to achieve the aforementioned goal in an environment which is characterized by massive dynamism and competition. Perhaps one of the most novel innovations in the recent past by Nokia, in the efforts to attain the above goal has been the instigation of Nokia Lumia 800.
This has been with the primary objective of generating creative products with unequaled scale in terms of brand identity, breadth of the product as well as geographical reach. With the current presence in diverse countries around the globe, the introduction of Nokia Lumia 800 has played a fundamental role in not only increasing the connectivity of people but also countering the competition from other players in the market by Nokia. Nonetheless, it is imperative to be cognizant of the fact that its eventual success has been heavily embedded in how the quality of this product has been communicated by the sellers/suppliers in terms of advertising, sales channels, packaging, supplier-provided information on the internet among other tenets. Against this backdrop, this paper is a profound effort to explore the diverse ways in which the quality of Nokia Lumia 800 has been conveyed by the seller/suppliers.
This is analyzed in the subsequent section. Advertisement This entails the mechanisms that Nokia has utilized to inform the consumers about Nokia Lumia 800 in relation to features, quality, price, outlets, quality, and merits above other brands in the market. The two predominant channels of advertisement which have used in these endeavors have been the internet and print media. In regard to the internet, Yannopoulo (2011, p. 5) inferred that the internet has a massive influence on the pricing strategy of a firm in regard to increased suppliers, research in pricing, provision of more information to consumers among other merits.
The Nokia website has been fundamental in informing the consumers about the quality and features, prices, and international outlets of Nokia Lumia 800. Other user-generated contents like YouTube and blogs have also played a major role, mostly while considering the segregated market among the youths. It is also imperative to note that the use of the internet in advertising has also increased the convenience of online shoppers by providing them with the quality information they need when purchasing the product.
This is supported by Coughlan, Anderson, Stern, and El-Ansary (2001, p. 17) who cited that one of the biggest merits associated with electronic shopping is that by allowing the consumers to shop in the comfort of their home, this increases the level of convenience and the communication of quality to consumers by the seller.
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