The paper “ Issues while Entering a New Market, Biggest Challenge, and Chances of MTV Succeeding in Arabia” is a breathtaking example of the case study on management. The success of any firm looking to work in an international arena is determined by the manner in which the organization is able to deal with the different issues and challenges that the international environment. Developing strategies that look at the different factors and the role they have on the performance of the organization helps to ensure the best possible use of resources and increases the chances of being successful over a longer period of time.
This report looks to evaluate the different challenges that MTV has to face while looking to work in Arabia. Based on the different challenges one of the strongest challenges for MTV is identified and the manner in which the strategies of MTV have been developed is looked at. The strategies help to evaluate the manner in which MTV has ensured that the different challenges which they face have been addressed and helps to determine the long term sustainability of the organization.
On the overall basis, it will help to understand the chances of succeeding and will help to provide the different areas which MTV has to lay stress on so that better strategies are developed for the future. Basic InformationMTV is an international television broadcaster that has established its brand name and looks to further consolidate it. The channel has looked at working in Arabia and has made some modifications in the content of the program based on the cultural requirements of the place and looks towards gauging the manner in which the strategy developed by them will ensure long term success.
While developing the strategy and making changes to the content of the program MTV has ensured that the brand image is not tarnished and based on it has developed strategies that will ensure the long term success of the organization in Arabia. Issues & Challenges while entering a new marketOrganizations like MTV which look to enter the international market develop strategies keeping in mind both the local as well as the globalized image.
Cragan, J. F., Wright, D. W. & Kasch, C. R. 2008. Communication in small groups: Theory, process, and skills. New York, NY: Cengage Learning.
Culture. 2013. Arab Culture Awareness: 58 Fact Sheets. Retrieved on June 2, 2013 from http://www.fas.org/irp/agency/army/arabculture.pdf
Devereux, B. and Sutherland, A. 2009. A portfolio model of capital ows to emerging markets, Journal of Development Economics, 89, 181-193
Engleberg, I. N. & Wynn, D. J. 2002. Working in groups: Communication principles and strategies. Sudbury, MA: Houghton Mifflin.
Mehrabian, A. and Susan, R. 2007. Inference of attitudes from nonverbal communication in two channels, Journal of Consulting Psychology 31, 248-252
Norton, W. and More, W. 2002. Entrepreneurial Risk: Have we Been Asking the Wrong Question? Small Business Economics, 18, 281-287
Sorensen, W., Bent, L. and Yosha, V. 2001. Output uctuations and fiscal policy: US state and local governments 1978-1994, European Economic Review, 45, 1271-1310
Schmitz, M. 2010. Financial markets and international risk sharing, Open Economies Review, 21, 413-431
Tsang, E.W.K. 2004. Toward a Scientific Inquiry into Superstitious Business Decision-Making. Organization Studies, 25-6, 923-946
Walsh, J. & Zhu, Y. 2007. Local Complexities and Global Uncertainties: A Study of Foreign Ownership and Human Resource Management in China. The International Journal of Human Resource Management, 18-2, 49-267.