Essays on Crystal Fast Foods - Quality Tools in Implementing Total Quality Management Business Plan

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The paper “ Crystal Fast Foods - Quality Tools in Implementing Total Quality Management” is a well-turned example of a business plan on management. Crystal fast food outlet is located in Mackay, Queensland. This fast food outlet targets customers from the nearby industries, college students, and workers in the businesses found within the town. It deals with various fast foods like hamburgers, chicken, cheese, pizza, and others. Crystal fast foods outlet offers quality services which are also affordable. It is a large fast-food outlet with a staff of one hundred and fifty employees.

It was opened in the year 2008 and for those two years, it has indicated a tremendous improvement both in the number of customers and the profit from the operations. As the manager of this business, I intended to continue supporting this business and ensure that there is total quality management in this business. With this in mind, I intend to ensure that quality is evident at all levels in the business; in the services and products, we offer to the customers, in the employee's work, and in management.

Achievement of this objective of improving total quality management is going to take at most eight months. To measure whether this objective will go through the following variables will be considered; Customers’ responses. Higher returns on sales. Level of motivation of the staff. Effectiveness of management in terms of accountability. To achieve these goals, I have set the following action plan, however, the action plan is flexible and may change during implementation. Create awareness of the importance of the program to all stakeholders in the business. Identify the needs of our customers. Motivate the staff through various ways such as salary increase and promotions. Ensuring documentation of every transaction done in the business. Use promotion to attract our customers. A focus on the customers’ satisfaction is very crucial in implementation of the total quality management.

Meeting their needs is the first thing that we shall consider. Identifying these needs interaction will with them will be of major importance.


List of references

Hakes, C. 2000. Total quality management: the key to business improvement: a Pera international executive briefing. New York. Springer. 2010. Total Quality Management (TQM). New York. Cliff Publishers.

Education foundation. 1996. Total quality management: a continuous improvement process. London. PHCC.

Rao, A, Carr, LP, Dambolena, I, Kopp, RJ, Martin, J., Rafii, F. & Schlesinger, PF. 1996. Total Quality Management: A Cross Functional Perspective. New York. John Wiley and Sons.

Hiam, Alexander. 2002. Closing the Quality Gap: Lessons from America's Leading Companies. New York. Prentice Hall, Inc.

Roberts, Harry V., & Bernard F. Sergesketter. 2004. Quality Is Personal: A Foundation for Total Quality Management. New York. The Free Press.

Foster, S. 2001. Managing Quality an Integrative Approach. New Jersey. Prentice Hall.

Naagarazan, R. 2005. Total Quality Management. London. New Age International.

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