Essays on The Quantitative Techniques - Dragon Wool Limited Case Study

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The paper 'The Quantitative Techniques - Dragon Wool Limited" is a good example of a management case study. Unforeseeable events often tend to affect a company’ s core strategy. The impact of the events may be related to the company’ s marketing plans, promotional techniques, and human resource procurement policies. Consequently, firms are forced to come up with plans that would help them to navigate through the tough times. For instance, Brexit brought several market uncertainties that could have been difficult to predict as the cross-national business environment in Europe was revolutionized. To keep afloat, firms had to find viable methods to support their operations in several European countries.

Obtaining approvals and permits to operate in some countries became unpredictable for British enterprises. To ascertain such viabilities, such companies were required to conduct rigorous market researches in several countries. This report attempts to analyze the several prospective strategies suggested for Dragon Wool Limited to determine the viability of each in the wake of Brexit. Background The Dragon Wool Limited company is a clothing manufacturer based in Wales. It specializes in woolen accessories such as scarves, hats, and gloves.

At the start of each calendar year, the Chief Executive Officer (CEO) of the company organizes an annual meeting with the top management team to deliberate on the potential plan for the following twelve months. In 2017, the company was faced with market uncertainties heralded by Brexit. As such, the CEO instructed three members of the management to come up with potential strategies that the company could adopt. The plans were provided but they contained technical details and the CEO wanted them to be analyzed before a recommendation would be made. Discussion Task 1 Susan is the head of finance and, as such, she has unlimited access to the firm’ s financial records.

After examining the financial records, she suggested that the company should attempt to improve its capacity to increase the volume of production. This could either be done by extending the current production plant in Wales or building a new one in Hungary.


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