Essays on Coles Supermarkets Australia Pty Ltd - Packaging Case Study

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The paper "Coles Supermarkets Australia Pty Ltd - Packaging " is a perfect example of a business case study.   One of the important reasons for packaging is the extension of the product life of the products when they are in circulation within the supermarkets before they can be sold to the customers. The advanced packaging has incorporated information about the time and temperature that the product should be kept in to ensure that they stay on the shelves for a longer period without getting spoilt. The packaging has also been advanced to provide information to the consumers about the products.

These advancement has grown from basic information been provided in the product in form of papers to new advancements that include the microchips that are provided to offer information on the product. In this way, the product packaging has enhanced the supply chain management for the product. Finally, the packaging helps to reduce instances of spoilage and spillage. Woolworths Woolworths is the second largest organization selling retail products in the whole of Australia. The organization has tried to enhance customer service and satisfaction by providing free delivery of the products of the organization using tracks to the doorstep of the consumers.

In as much as the system has improved the brand name of the organization, other companies have also taken to provide the same services to the consumers. As a result, the organization has continued to face stiff competition. As a result, the organization has been forced to shift gears to consider the change of the packaging of the organizational products. Woolworths has been in operations since 1924. The organization has enjoyed major growth in the market has developed a chain of supermarkets owned by Woolworths Limited.

According to the 2015 financial reports, the organization had already developed about 961 stores operating in different regions around the country. Revenues collected by the organization in the year ended 2015 were about 42.13 billion AUD. However, the directors of the organization have announced a change in the branding and packaging of the organization.


Curtis, P. H., Karen, A. M. & Richard, Y., 2005. Online consumer psychology: understanding and influencing consumer behavior in the virtual world, New Jersey: Lawrence Erlbaum Associates.
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