The paper "Defining and Communicating Ethics in Business" is a great example of a business article. Ethics plays an important role in defining the moral and requirements of humanity. Various dominant theories such as deontology, virtue and utilitarianism play an important role in determining the decision-making process. Theories define the way and approach towards achieving a given goal bring into consideration components such as integrity, justice and trust. Various academicians and researchers have different view towards the achievement of ethically corrected decision. To solve this divergent approach, it is only through bridging the differences of the various ethical theories into one e. g.
pluralism. Identify and define dominant ethical theories Ethical theories are the foundations of any ethical analysis since it derives the viewpoints in which guidance can be achieved towards making a decision. The different type of ethical theories tries to emphasize different perspectives in ensuring that decisions that are made are ethically correct. However, the success of any ethical theory is dependent on its utilization to achieve a given objective. For the success of ethical theories, it requires principles that are that give the given theory.
The choice of a theory to a person depends on their individual choice in relation to their life experiences. For example, the utilitarianism theory principle lies in its ability to predict the result or impact of a given action, hence a form of consequentialism. This doctrine brings together various views as explained by Bailey (1997) “ … is not a single doctrine but a family of doctrines defined by the following four characteristics. ..” (p. 4), he further states that the four characteristics are the theory of the personal good, evaluative consequentialism, distributive indifference about the good and the interpersonal comparability.
Thus, from this perspective, the ultimate goal of the theory is pleasure or happiness. In fact, utilitarianism goes handy with the phrase “ the greatest good for the greatest number” , which is achieved from the active type of utilitarianism. The act utilitarianism is dependent on the evaluation of specific circumstances. Houser, Wilcsenski and Ham (2006) reference Harris (2002) who states that “ Act utilitarianism is based solely on an evaluation of the specific circumstances” (p. 27). Rule utilitarianism is based on the assumption that general rules govern ethical behavior.
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