Human Resource Development PortfolioThe paper herein presents a program that can be applied to develop employees to management positions. The case analysis involves the marketing manager at Sevidoc Company Limited, MR. George Lewisa. This is a medium sized private company that manufactures toothpaste and toothbrush. The choice of has been influenced by his acumen in business management demonstrated in the manner in which he handled the diversification strategy that saw, Sevidoc move from manufacture of toothpaste to include manufacturer of tooth brush. Lewisa has grown with Sevidoc ever since its inception when he worked as a direct sales representative.
He has climbed up the ranks thanks to good mentorship programs and human resource development initiatives in the company. There are notable characteristics in his way of working that has made him such a unique success story. Persistence has been the core to his achievements. He knows how to hold cool and strong until the deal is done. This was demonstrated ever since his initial days when he worked as a direct sales representative officer. This was the time the company was penetrating the market and was virtually unknown.
Lewisa helped to implement the pull marketing strategy despite the difficulty that there were in marketing a new product from an unknown producer. This spirit has kept him succeeding and helping others within the organization in times of down turns. Lewisa is a great negotiator. His position involves sourcing and closing so many business goals. He has done this perfectly well over the time and has seen the marketing department win the annual award at Sevidoc for the best performing unit over and over again.
For a market that is dominated by huge multinationals, that is not an easy feat to achieve. Lewisa has won the trust of many corporate customers. Many non-governmental organizations that supply aid to lowly nourished regions in Asia get their supplies of tooth paste from Sevidoc. This is a trust that has been won thanks to the skills of the marketing manager. What he likes doing most is crafting new strategies for market penetration and consolidation of the customer base thorough creating customer loyalty be emphasizing on quality products and service delivery. Lewisa has demonstrated great creativity and innovation.
He was the master strategist in the scheme to expand the scale of operations of Sevidoc my engaging in production of tooth paste. He initiated the idea of diversification when the company was desperate to deal with market risks by engaging in something new but related to the current operations. Besides, the technicalities of working out the logistics of production, there were handles of company reorganization. Through his acumen the challenges were met by outsourcing the services of experts in the design of tooth brush; dividing of both the productions and marketing departments and the creation of more management positions. The performance standards of Lewisa match those of a real professional.
According to him, being ethical and acting professionally goes beyond the prescribed code of conduct for a profession. It encompasses giving everything under your personal or academic power to benefit the organization. He trades on the principles of integrity, honesty, dedication and zero tolerance to corruption.