The paper "Why Social Media, such as Facebook Is Classified as a Public Communication" is an outstanding example of a marketing assignment. Using the term public communication in social media means that such sites are public necessities and hence must be controlled by the government. Whereas social media is not as highly indispensable for survival as conventional utilities, such as water, electricity, and natural gas, most people tend to believe that it is essential in the interconnected globe. It is absence would make the current life unsuccessful (Weber, 2010). Thus, many individuals perceive social media as capable of being categorized under the utilities’ category, especially as a public utility.
Nevertheless, some people do not believe that as true since social media is continuously changing and offering such platforms utility status would cause government control, which would, in turn, inhibit innovation. In fact, in the past, debates have been held regarding whether these platforms should be considered as natural monopolies of public basic facilities and controlled as part of the public functions (Hermeking, 2005). Information on social media platforms should be considered public as it enables people to effectively participate in the 21st century individually.
These platforms are attaining public function features, they should be well-controlled. Just like sewage, water, and power, people will never leave these social media platforms no matter what. Additionally, Weber (2010) points out that social media platform communication is perceived as public since it is largely used businesses, especially for marketing purposes. The government also views such platform communication as public as it uses it to pass information to the citizens who are also subscribers. Besides, the fact that many people have subscribed to such platforms makes them public communication rather than private.
This is because information posted is accessed by friends, even if the information is set to be private. One’ s personal information, such as names, sex, location, marital status, and occupation can be viewed by the public. Why shouldn’ t you post anything you wouldn’ t want your boss, future employer, to read? This is because information posted on social media platforms, such as Facebook and Twitter can be accessed by the public. These platforms are public means of communication even if they are set to be private.
When people post comments online regarding their personal lives, work or business, the information is seen by a wide variety of people, some who could be prospect employers or bosses. The same information could be later used against an individual especially if it is viewed as negative. People also tend to learn a lot about one’ s character through social media posts and comments; hence the information may determine one’ s employment fate (Hermeking, 2005). As social media platforms become the modern branding strategy, job-seeking technique, networking tool, and recruitment device, it is becoming the current way for individuals to receive job offers cancelled, fired or reprimanded.
This is because there are many people who have lost their jobs due to the way they comment on their job or badmouth their employers on social media (Weber, 2010).
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