The paper "Social Media Importance for Businesses" is a good example of a marketing assignment. According to Facebook, the user privacy is extremely imperative to the company, and so they formulated a Data Use Policy to make crucial revelations concerning how the user can make use of Facebook to share information with their friends as well as how the company gather and can utilize the user information and content (Ornstein, 2012). Besides, Facebook recommends the user to read and understand the Data Use Policy and to make use of it in assisting the user to make well-versed decisions.
Importantly, the user owns every information and content they post on social media and so they can regulate how it is shared by means of their privacy settings. Startlingly, does not guarantee the safety of the users’ content and information, so they always require the user to assist in keeping Facebook secure. According to Brice, Fifer, and Naron (2012), the sudden rise of social platforms, like Twitter, Facebook, LinkedIn, and YouTube is essentially influencing the balance between public space, private space, as well as commercial space. On one hand, such platforms facilitate mass involvement in public communication, offering users with a novel way of connection and expressions.
In this regard, it is widely debated that social media lead to public life democratization: enabling new forms of political contention, more democratic forms of journalism, as well as direct communication amongst cultural and political leaders and citizens (Ornstein, 2012). Conversely, through their hi-tech structural designs, social media guide how users communicate, and they break through the dynamics of the day after day life, by not just remoulding individual’ s informal private communications, but as well influencing professional routines and institutional social system.
As a result, both private and public communication turns out to be entwined with commercial methods of social media, changing the political financial system of the media setting. Together, such developments compel every public actor, which includes the state institutions, civil society institutions, and mass media to reassess and fine-tune their public space position. Public institutions are alert to the developing power of social and digital media on society as well as organisations. Mainiero and Jones (2013) maintain that they make use of social media to connect with stakeholders as well as the society other than the communication which occurs through more conventional channels like publications, broadcast media, written press, as well as websites.
What’ s more, the public institutions are more and more progress in the application of interactive media, but with distinct strategic approaches. Therefore, the public institutions have distinguished the use of social media for the following reasons: communicating political priorities, campaign as well as stakeholder communication, and using social media in employees’ personal capacity.
Nearly all government is at the moment entirely engaged with initiatives of social media like analyzing and supervising and e-voting (Brice, Fifer, & Naron, 2012). Creating an account on Twitter or Facebook according to Beelen (2007) can be an extra value to heighten communication with target groups and enhance the ease of communication access. Social media has as well facilitated public authorities to be more participating in their communication with the public and stakeholders. Therefore, it is appropriate to treat communication on a platform like Facebook as a form of public rather than private communication.
This is for the reason that anything posted on Facebook can be viewed publicly by any person, and also most government authorities are using Facebook to communicate with the public and other stakeholders.
Beelen, J. v. (2007). Media reforms: Telstra's perspective. Media international Australia incorporating culture and policy, 122, 19-21.
Brice, R., Fifer, S., & Naron, G. (2012). Social Media in the Workplace: The NLRB Speaks. Intellectual Property & Technology Law Journal, 24(10), 13-17.
Mainiero, L. A., & Jones, K. J. (2013). Sexual harassment versus workplace romance: Social media spillover and textual harassment in the workplace. The Academy of Management Perspectives, 27(3), 187-203.
Ornstein, D. (2012). Social media usage in the workplace around the world - developing law and practices. Business law international, 13(2), 195-208.
Quinn-Allan, D. (2012). Telstra - the 3 Rs of social media engagement. In G. Belch, M. Belch, G. Kerr, & I. Powell (Eds.), Advertising : an integrated marketing communication perspective (2nd ed., pp. 78-81). North Ryde, N.S.W: McGraw Hill,.
Riley, D. (2009, March 18). The rise and fall of Fake Stephen Conroy. Retrieved from Crikey : http://www.crikey.com.au/2009/03/18/the-rise-and-fall-of-fake-stephen-conroy/